Being into digital marketing, we often interact with entrepreneurs. Most of the companies simply know the buzzword SEO in Digital Marketing, but they don’t really understand it. Various SMEs have online presence merely for namesake. Well, this fact made us write on the very famous yet most misunderstood digital marketing term- SEO.
WHAT IS SEO?
SEO or Search Engine Optimization is about lifting your website’s online visibility on the search engine page results (SERPs) and get more targeted traffic by using various online strategies.
The keywords here are online visibility, targeted traffic, and online strategies.
Businesses who incorporate digital marketing in their business strategies definitely know that ruling the SERPs 1st rank on Google or other search engines organically is not a joke. It takes smart SEO strategies, engaging content, and multiple optimizations, continuous efforts to reach that point.
When a person makes a google search on a topic related to your business offerings, they could be your potential client. Unfortunately, most of the time, they don’t get to know that your business even exists. Why? The poor ranking is the answer.
Businesses try to rank on the first page of SERPs to reach the targeted traffic on their website because 75% of users never scroll past the first page of search results. The struggle to rank is real, but you can do it with both SEO strategies- Organic SEO & Inorganic SEO.
Types of SEO
Umm, wait! Are you aware of the difference between the Organic SEO vs Inorganic SEO?
It is the simplest ever key differentiator – ‘money’ that you must keep in mind. Organic SEO is a natural way of growing targeted traffic on your website without paying for it. Whereas, Inorganic SEO is about growing targeted traffic on your website with paid ads.
The organic SEO can be beneficial for business credibility, an edge over competitors in SERPs, and is very economical. On the other hand, Inorganic SEO can bring quick traffic, higher results in a shorter period. Organic wins the race when it comes to the best long term digital marketing strategy. The inorganic is good to give your business a sudden boost for a specified period.
So are you ready to start with the SEO planning for your website? But do you know the process yet? Lets checkout.
How SEO Works?
Suppose a person makes a google search on a topic ‘Best SEO company in Pune‘. Google will scan all the related webpages with the matching information from billions of webpages and show the most relevant results on the first pages of the SERPs. How does Google know that your webpage is the potential match for the search? Well, it is Google’s Algorithm.
SEO or Search engine optimization can help websites to rank in the top results with strategies such as off-page optimization, on-page optimization. The on-page optimization is when you improve, make changes on your own website as per the latest algorithm updates. Off-page optimization refers to reaching out to other websites for high link building and more. Paid ads are good for a quick traffic generation on your website.
Ideally, businesses use a combined organic & inorganic SEO strategy to rank up and rule the #1 position on the SERPs. You can try it too. After all, your business requires strong digital marketing to flourish today and beyond.
WHY YOUR BUSINESS NEEDS SEO?
To be honest, Your business always needed a good SEO strategy. Unfortunately, Digital Marketing was not given much importance in the early years. The companies that understood the need for SEO are now found on page 1 of the SERPs. Compare it in your own business niche. Most likely, the #1 business website is ruling in both online & offline market.
Relax, never quit running because the finish line seems too far!
You are never late to start your website’s SEO. In fact, your business needs it desperately at most of the events during the business lifecycle. You must keep in mind that SEO is not a one-day process. It is a long, time-consuming set of strategies and requires team efforts. You might feel like giving up in the middle. But no, keep working on SEO for fruitful results. A new website generally takes around six months to show SEO outcomes. The results bring lots of added value in terms of credibility, leads, traffic, and brand trust in your business.
The startups and SMEs need SEO the most. It is a smart way to get the best bunch of traffic to your website and convert them, all in an economical way. Keep posting fresh content to engage your website visitors. Understand what is your target customer looking? Do clever keyword research and present solutions to your visitors. When you optimize your website – on page& off page as per the search patterns, your chances to rank becomes high. And, it gives your business an edge over the competition. Your website needs SEO always, do it every day!
In the End
Phew! SEO is vast and constantly updating. This blog is just a small cog in the wheel of SEO and digital marketing overall. A good SEO strategy will take you the heights of SERPS soon. However, you must have got a big picture of the SEO in this blog, and you might be curious to know how SEO works? Well, get a good dive into the SEO functioning, understand the importance of SEO, and start working on it right away.
Aarna Systems is an SEO company in Pune. We have the best SEO experts on board to help the companies climb higher on the SERPS and reap great benefits. If you wish to start your SEO or skyrocket your business’ complete Digital Marketing, get in touch now.
