Working on the SEO of the website is interesting. You are always on the go to research about your competitors, suitable strategies, determining goals, etc. One factor that keeps marketers intrigued about every new SEO strategy is ‘Keywords’. Many marketers optimize their websites constantly with the correct set of keywords. But what are Keywords? Why is there so much hype in digital marketing for Keywords? And how it helps your website?
In two words, ‘Keywords unite.’
Keywords are key to reach your potential customers. Keywords are the topics, ideas, or phrases that marketers use in the content to define what their website is all about. When a searcher enters his/her query in the search engine, say Google. The entered words are known as keywords. Google understands websites based on the keywords. Hence, you need a smart Keywords strategy to rank your website and reach the right target audience. For that, you need good Keyword research.
What is Keyword Research?
Basically, every ranking keyword is not suitable for your website. You need to discover the related phrases and words that your target audience use in search engines. It needs a very careful decision as your website’s growth depends on it. Also, there is no blueprint that works for all. You need to create your own strategy based on the website and business goals. However, you can focus on the following factors to ease the Keyword research process.
Your Goals – Determine SEO goals very clearly. Your goals can be to get more traffic, exposure, leads, sales, or branding. Understand the purpose of your SEO strategy and then proceed.
Website – Check your domain authority (DA), page authorities (PA), content strategy, and more. Get a fair idea of where your website stands today. Determining your targets and required keywords will become easy for you.
Competitive Analysis – Yes, this is a must in Keyword research. Analyzing what your competitors are doing widens your horizon. Find out which keywords are working for your competitors. You must check their titles, meta tags, descriptions along with keywords. However, remember this is not tailor-made keyword research for you. Pay attention to your website’ DA, PA, and content while finding the right keywords.
Paying attention to these factors makes the foundation of an SEO keyword strategy. However, keyword research needs careful step by step considerations. Let’s talk about organizing the right keywords set for your SEO goals.
BEST TOOLS FOR KEYWORD RESEARCH
Google Keyword Planner
What’s better than searching for the right keywords straight from Google’s data? Well, this is the biggest motivation to use GKP. Although it is a part of Google Adwords, the keyword search results give fair estimations. You can use Google Keyword Planner for paid ads and organic SEO. The tool provides an estimated Keyword bid, keyword volume for a specific region, and competency of the keyword. We can say it is one of the best keyword research tools available for free.
SEMRush
Honestly, this blog is just the tip of the iceberg for explaining the diverse options SEMrush gives to the users. This tool not only tells you which keyword is right for you, but it also informs about your already ranking keywords. Comparing your rank position for a particular keyword is possible. You can check which semantic keywords are helping your competitors to outperform and more. There’s a lot that SEMrush has to offer.
Ahrefs Keywords Explorer
Ahrefs is one of the most popular go-to tools for keywords. Many companies trust this tool due to its performance. Ahrefs remains more updated than other tools and is often sufficient for perfect keyword research. Ahrefs calculates the keyword difficulty scores, gives monthly global and local search volumes. You can also find out the essential metrics such as CPS, traffic potential, search suggestion, return rate, and related keywords for your searched keyword.
Moz Keyword Explorer
Another great tool in charts. Moz Keyword Explorer is one such tool that you think of trying without much ado. It is excellent to do the SERPS analysis of the keyword, and you can view the organic Click-through rate score of the keyword. Receiving the keyword estimated search volume, keyword ranking difficulty, and keyword priority score guides better in Keyword strategic planning. You can also export your keywords related data as a CSV file via this tool.
Conclusion
Randomly using high keywords will not help your website grow. In fact, it will make it worse for Google to index your website in the right search category. There is no way you can ever think of ranking without having a smart Keyword strategy for your SEO efforts. Keywords are the pillars of SEO. May it be On-page or Off-page SEO, you need to place the keywords to reach and get found by your target audience.
Keyword selection needs an in-depth knowledge of SEO and Digital Marketing overall. Most probably, you will need an SEO expert to do it for you. Looking for one? We’ve got an SEO team to do it for you. Aarna Systems is a leading SEO services company in Pune. From creating a smart Keyword strategy, optimizing your website to monitoring the SEO performance, our team can get you your dream ranking #1 on the SERPs. Are you ready?
Feel free to connect to us and start ranking to meet your marketing goals fast.
