What is Digital Marketing? Does your business need Digital Marketing?

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digital marketing company in pune

 

Getting started with Digital Marketing can feel like walking in an unexplored place. Businessmen are often skeptical about how to take off their digital journey to meet the sky heights and grow the business fast. However, the fact is, you don’t really understand things until you experience it. Some businesses have flourished with the strategic implementation of digital marketing, while others may burn their money with little or zero success. It’s a bit unpredictable for every business. A small business entrepreneur may wish to spend huge on digital marketing, but what stops him is- the uncertainty of the plan!

Digital Marketing is different for all 

Yes! If you are an entrepreneur and inspired by the way your friend’s business flourished through digital marketing, think before you plan. There is absolutely no blueprint to follow in Digital Marketing. It would be best if you had expert assistance and some knowledge about digital marketing functioning and strategies to combine it with your business goals. Let’s start from scratch.

What is Digital Marketing?

Digital Marketing is an umbrella term for all forms of online marketing. It uses internet-based online channels to promote businesses. Right from website development, content marketing to paid ads, social media marketing, and online reputation management, digital marketing covers all the aspects of business marketing needs. There are various components of a digital marketing plan that help businesses to execute the right strategy at the right time under the desired budget.

Components of Digital Marketing

SEO

Search Engine Optimization or SEO is the strategy to make your business visible to people on Search engines such as Google, Yahoo, Bing, etc. It is the best way to get noticed when a user searches for a related term known as Keyword in Digital marketing language.

If you are new to SEO, it’s better to hire the best SEO Agency in Pune because ranking on the SERPs takes time.

 

SMO

Social Media Optimization or SMO is used by brands to reach out to prospective customers on social media channels such as Facebook, Instagram, Twitter, etc. Nowadays, brands are working hard on SMO content to establish a strong brand identity and increase brand recall with strategic content sharing plans. 

Paid Ads

Through strong SEO, brands can rank their website on the top of search results. However, there is another way to showcase your website and reach out to prospective buyers using Paid Ads(PPC). These ads show your website on the top of the search results. The biggest benefit of these ads is its cost-effectiveness. Business needs to pay per click on the ads. 

Email Marketing

You can build a good customer base with SEO & Paid Ads but retaining customers is the bigger challenge than acquiring customers. Email Marketing does the perfect job here. Promotional emails, reminders, exclusive sale offers, newsletters, seasonal emails can keep your customer engaged with your brand. The more they see about you, the better they remember. 

Marketing Automation

Automating the marketing efforts on digital platforms can be a game-changer for brands. It helps to automatically send messages via email, social, web, and text. You can use existing templates or custom build it as per your marketing strategies. Automation can yield positive results, and the chances of human error reduce. There are various automation tools that can help you identify the right audience and draft an appealing marketing strategy for them. As the best Digital Marketing Company in Pune, we see automation as one of the best tools for today’s competitive world. 

Influencer Marketing

As social media is growing, many influencers are approached by brands to promote their products/services/ideas. The followers of social media influencers are the real audience, and sometimes a perfect set of people brands wish to target. Hence, influencer marketing is indeed the present and future of viral marketing. Platforms may change, but the concept of influencer marketing is here to stay and evolve.

Why Digital Marketing matters?

Digital Marketing’s growth is directly proportional to people’s internet usage.

Most of the brick and mortar setup business people always have this question in mind as they see most of the new startups are opening digitally and the existing ones are making their stronghold via a website and social media presence. Well, it is very important to understand that Digital Marketing is in trend because the target audience is now approachable via online channels. As people’s usage of the internet is increasing, so is Digital Marketing. Brands today not only wish to have an online presence but also look for better customer targeting, lead generation, and ultimately, brand growth.

Does your business need Digital Marketing?

YES, It does! Today & Always.

We are in the mid of 2020, and this year has taught everyone the power of Digital Marketing in business management. The businesses that played smart from the beginning and worked on Digital Marketing managed to survive a lot better than those that have minimal or zero digital presence. Digital marketing serves as a point to connect with customers better. In the era of “Just Google it”, if you are not paying attention to your business’ online presence, the prospects of business growth is most likely to hamper in the future. No mattr what your business type is, Digital Marketing is for all. Right from a Flower Seller to an MNC, digital marketing services in Pune plan and execute digital strategies for the big and small business enterprises. Hence, it’s for all; it’s for better business opportunities.

Get started with your business’ Digital Marketing

About time to switch your strategies.

Now is the time to start investing in Digital Marketing. You can do it by following this flow.

  • Define Your Brand:  Think about your business’ unique selling proposition. Highlight your brand benefits.
  • Create Buyer’s Persona: Think about your target audience’s demographics, psychographic, and their driving motivation for your brand.
  • Define S.M.A.R.T. Goals: Brands must plan and set specific, measurable, achievable, realistic, and timely goals for their digital efforts.
  • Set Your Budget & Strategy: Once you determine goals, now is the perfect time to set your strategy to achieve goals. Align your budget & strategies together. 
  • Activate Your Digital Marketing: You are good to get started with Digital Marketing. Execute your SEO, SEM, SMM strategies, and more.
  • Monitor Your Progress: Keep an eye on your digital efforts’ performance and results with various tools. It will help you to find out what’s working for you the best. You can always hire Digital marketing agencies in Pune for this job. 

Future of Digital Marketing

Let’s ask ourselves a simple question- ‘Will I leave surfing on the internet & social media sooner or later? You must be already nodding a big NO. Simple! The Internet and social media have become a lifestyle for people. Billions of people are on social media, spending approx. 3-5 hours a day. There is no way digital marketing will slow down, at least in the next 5 years. Brands are switching to digital platforms for better, reach, quality leads, conversions, and engagement. However, there will be new techniques, innovation in Digital Marketing soon via Artificial Intelligence, IoT, Programmatic Advertising, Machine Learning, and more. If you are planning to go digital, don’t hesitate much. It’s quick, cost-effective, and worth your efforts.

Getting professional help is the best way to maximize your ROI. Aarna Systems is the Best Digital Marketing Company in Pune. Connect with us for all your digital requirements. Right from Web designing, App Designing to SEO & social media planning, our digital experts can help you with all services. So, get set to level up your business with Aarna Systems.

Connect now!

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