Making a website, doing SEO, using engaging content, social media posting -all these strategies marketers use, have an intent to it. You aim to achieve specific goals through these efforts. Either you want to make brand awareness, attract more traffic to your site, generate target specific leads, generate funds, help your clients with online support, or more. Whatever is your aim, it is important to find out how you can measure success?
The internet is full of solutions. You will get hundreds of suggestions, tips to grow your business website. In the initial stage, you may try all possible ways to achieve your goals. But, down the line, you need to know what is working for your website to make wise decisions. You’ve spent enormous time and effort to build a website. It takes a lot to bring everything in place right from the website logo to codings and a perfect marketing strategy. Losing big just because you didn’t keep track of your website growth is painful.
In fact, why would you do that when,
Success is tangible with KPIs
Absolutely, you can see how your efforts are paying you off. KPI or Key Performance Indicators are an important component of SEO and campaign management. According to Forbes, “Key Performance Indicators, or KPIs, are a pertinent part of measuring the successes and failures of your business.”
It can help in strategic planning for achieving your goals. KPI tells if your website is growing and brings you steps closer to your idea of business growth/ success. The KPIs for websites can differ. The primary indicators of your website performance based on your intent can be traced using these prominent KPIs.
Let’s check out the most important KPI to track SEO success.
- Organic Traffic Growth
Well, Organic Traffic is the most significant key performance indicator for any website. People are finding you online, coming to the website, spending time, and communicating (by any means, for instance, they subscribe to your newsletter). This is the best signal of your website growth. Finding out the organic traffic is very easy. There are many tools to track your online traffic. We suggest using Google Analytics. It’s simple and the best.
Setup your Google Analytics account → Go to the Audience→ Overview→ Click Add Segment→ go to Organic Traffic. You can see a systematic graph of your website traffic growth at a certain period. It is an effective data to analyze and improve your SEO strategies.
- Keyword Ranking Growth
Keywords matter the most not just in content, but in terms of analyzing how your website is performing using those keywords. The right placement of keywords can bring your webpage on the first page of SERPs (Search Engine Result Pages). Many keywords help your website to even rule the #1 position for a long period. Hence, Keywords make important KPIs to analyze SEO efforts. You can check and set goals for the leading keywords using Google Analytics.
Go to your Google Analytics account→ Click ‘Traffic Sources’ on the left→ Select ‘Keywords’ → Choose a date range (at least 2-4 months) → Click ‘Goal Set’ in the main area→ Sort Goal to see the Conversion percentage of the goals. Find how many visits were received from a particular Keyword in the Visits column. Rank for suitable keywords and reach your goals fast.
- Increase in Conversion/Leads
In the KPIs mentioned above, we tend to look into bringing more traffic to our website. The leads and conversion are, however, related to the efficiency to convert them into clients. Just like all website goals are not the same, so is their definition of conversion. Maybe you are a blogging site and only intent to make visitors subscribe to your newsletter. You can check your leads/conversion report on Google Analytics.
Log in to your Google Analytics account -Click ‘Acquisition’ → Go to All Traffic→ Select Medium/Sources to check the best channels for your website leads generation, and work smarter on those mediums. A strategic modification can lead to higher profits here.
- Bounce Rate & Time Spent
Suppose you are at home. Someone rings the doorbell. You open the door. They see you and rush back. Isn’t it an unpleasant reaction? Well, now think about the same for visitors. Many visitors exit the site as soon as they enter. But why? Your site may not offer what they are looking for, or your website doesn’t look impressive enough to trust. The reasons can be various. The bounce rate is the view percentage that pressed the back button within seconds of landing to your website. The higher the bounce rate, the more you need to work on your website. You must analyze how a visitor responds to your website. Where do they click, stop, and exit? Time spent plays an essential role in making strategies. Keep a check on it from day one! Find out Bounce Rate in Google Analytics
Open your Google Analytics account→ Go to Audience section→ Click on Overview→ See the Bounce rate in the graphical format. You can also find the average session duration in the same section.
- Paid Ads
When you go the extra mile to achieve your goals, you need to make smart decisions. You can run promotions ads to divert traffic to your website or take action. What so ever is the case, knowing the right platform matters. You can see how all your promotional campaigns are doing, how much money is spent to date on a particular campaign, which platform generates more conversion and more. Optimizing your ad budget and making strategies for PPC in the future becomes comfortable with this KPI. You can check your campaign performance using Google Analytics.
Log in to Google Analytics→ Go to Acquisition→ Click All Referrals → See all referrals status or go to Campaigns and analyze each campaign’s performance. You will need to synchronize Google AdSense with Google Analytics for information.
Conclusion
Key performance indicators are, always, an essential component of SEO and Digital Marketing. Data-driven marketing is the most accurate marketing known and accepted by everyone. When you optimize your website, make sure you keep an eye on these KPIs for better strategies and acquisition gains. These are a few KPIs. There are still many KPIs to evaluate and determine your Digital Marketing success. Know your website, know your audience, know your intent, and get set to rule the SERPs. Find it a bit tricky? Aarna Systems, one of the Best SEO companies in Pune, can help you. Get in touch with us to skyrocket your business, keeping the KPIs in utmost consideration.
