Top SEO Strategies To Rank Higher On Google In 2023

It’s a new year, and with it comes new SEO trends. Your old-school strategies may not turn fruitful as there are a lot of changes happening in the world of SEO and overall Digital Marketing. It has evolved from just optimizing keywords and links on the page to more sophisticated techniques like content marketing, backlink building, social media and short video marketing. Also, Google and other search engines are constantly improving their algorithms, which makes it even harder for SEO experts to keep their websites ranked on top.

In 2023, it is expected that SEO experts will have to take into account new factors to enhance the ranking of their websites. At Aarna Systems, the best SEO Company in Pune, we are all set to make 2023 a year full of top rankings and high conversion for our clients. Here’s sharing insights on SEO trends and strategies that every Digital Marketer should know. Let’s get started!

Major SEO Strategies To Focus on [2023]

Content is still king!

Content Marketing is still the best way to get your message across to your audience. In a world where we are constantly bombarded with messages, content needs to stand out from the noise and be relevant and engaging. So, yes, content marketing is here for the foreseeable future, because it’s just too good at what it does. So, keep your readers engaged, and provide them with content that is fresh and valuable to enhance your SEO rankings.

Prioritize Search Intend

Search intent has become more and more important as Google has grown to be the primary way people find information on the internet. Google defines search intent as what a user is looking for when they enter a query. This is important because it influences how Google ranks your content and whether or not it appears on the top page of results. When you search for something on Google, the search engine will try to find the best answer to your question. The first thing that Google looks at is your content’s relevance to the user’s query. So if you want your content to rank well, it should be relevant and useful.

Don’t Ignore Technical SEO

Let’s admit it- Technical SEO is an important aspect of SEO that many marketers still overlook. Technical SEO is the process of making sure that a website is built in a way that it will be crawled and indexed by search engines. It includes things like making sure the site has a robots.txt file, using proper canonical tags, and adding meta tags to the site’s pages. If you are involved in SEO or web development, then technical SEO should be on your radar and part of your daily routine. It’s recommended to focus on technical SEO before anything else because it can help you rank higher in search results. Without technical SEO, you might not even be able to rank at all in Google or Bing.

Aim For E-A-T

As the best SEO Agency in Pune, we wholeheartedly adopted E-A-T years back, and we aim to achieve it daily through our SEO efforts. For the unversed, E-A-T is a model that has been used to determine the quality of a website. This model consists of three factors: expertise, authoritativeness, and trustworthiness.

Expertise is the amount of knowledge that a website has on a given topic.
Authoritativeness is how authoritative the website feels to people who visit it.
Trustworthiness is how trustworthy people find it when they visit it.

The higher these three factors are, the more likely people are going to stay on your website and read what you have to say about your topic. This means that these three factors can help you get more visitors to your site and keep them there for longer periods which will hopefully convert into sales or other things like leads for your business.

Mobile-friendly Website & SEO

It’s 2023, and most people make searches using Mobile. Google is making it a priority to rank mobile-friendly sites higher in search results. The first step for your website to be mobile-friendly is to have a responsive design that will adjust the layout of the website based on the device that is being used. A mobile-friendly website is designed with the end user in mind; it’s optimized for viewing on a small screen and has features such as swipe navigation, tap navigation, and zoom. It should also have clear headings and text links, as well as images and videos that fit the mobile screen ratios.

Quick Mobile SEO Tips

Focus on high-page speed
Use Schema.org structured data
Have a responsive web design
Vary HTTP Header
Separate mobile URL

Focus on Local SEO

Local SEO is a very important aspect of your marketing strategy in 2023 and beyond. It can help you rank higher in SERPs and drive more quality traffic to your website and that’s where Aarna System comes in as the best SEO service in Pune.

In order to optimize for local search, you must:

Optimize your website’s content and structure so that it is relevant to readers in the geographic area that you are targeting.
Create a Google My Business account and claim your business listing.
Optimize your Google My Business profile with high-quality content, such as photos and videos.
Add your business to popular online directories.

Enhance UX For Success

A good website user experience is key for high SEO rankings. Make sure your website is well-structured, easy to navigate and provides an enjoyable experience. If you have a website that ranks well on Google but has a poor user experience, then it will not rank as high as it could have. So, make it your goal to enhance UX and get set to enjoy a higher ranking and more website traffic. As the best SEO company in Pune, we have covered this topic for you. Check the blog.

Let’s Make 2023 Your Year For SEO Success!

We understand SEO is a long-term process and requires patience, expertise, and the right tools. We hope this blog has added value to your search for SEO Trends in 2023. If you are looking for a seasoned SEO Company in Pune for SEO and complete Digital Marketing Services, our team at Aarna Systems can help! We have over 10+ years of experience in the digital marketing industry and have a proven track record of delivering high-quality SEO services to our clients. Let’s discuss your SEO needs and brainstorm a mind-blowing customized SEO strategy for your business. Get ready to enjoy more leads, and generate more revenue with us!