Many SME entrepreneurs in India see Digital Marketing as a one-stop solution to all their business marketing needs. They are happy with a website and an average social media presence. Indeed, Digital Marketing has the potential to grow, but you must know the right chords to rock your business. SEO helps businesses win the digital race. Well, it is a well-known fact that there is no single SEO blueprint to follow. Every business is unique in its way and needs different SEO strategies.
Did you know – SEO can be Local, National, or International?
For some reason, when SMEs start their SEO efforts, they don’t understand the importance of region-based SEO. Based on the demographics or business goals, you can plan the region based SEO. It helps businesses to target what matters. If your business goal is to tap the market in your city & suburbs, working on National SEO won’t help you achieve the right target audience. Similarly, if the National audience is your target, working on local SEO won’t give the desired results. As an entrepreneur, going digital comes with some clear decisions. Think & discuss your business agendas with the team before stepping into the digital world. The best part, you can always expand from Local to National & International. However, being clear in the initial days increases your chances to rank faster and better ROI.
Let’s understand about the three region-based SEO in brief.
LOCAL SEO
Many brick and mortar businesses use Local SEO to get found easily in their area of services. It helps your business to rank on the SERPs or list up on Google My Business. Whenever a searcher enters ‘near me’ or ‘specific location’, if your business falls under that area, you get found easily. There are high chances to get business via local SEO. For the startups and SMEs, Local SEO comes with many perks and leads for their business. This SEO is on the boom and has extraordinary potential since your nearby clients regularly check for services ‘near me’ online.
Especially when your business offers customization, a local SEO approach is a smart option. It is profoundly focused on the approach and appreciates high change levels. You can use local SEO to customize promotional activities based on the target audience and their preferences. Being accessible both on the web and in reality, adds credibility to your business. Your customers can turn out to be loyal to your services needless of your promotions in the long run.
Things to consider when doing Local SEO
- Create Google My Business Account.
- Pin your location correctly.
- Ask for testimonials from customers.
- Use location-based keywords in text.
- Optimize your website for the mobile view.
NATIONAL SEO
Most of the businesses knowingly or unknowingly are doing National SEO. Companies that expand their services across the country often are in a dilemma to choose the right ways to reach the audience. Relax, the game has got more prominent, and so does your field of performing. Unlike the Local SEO, National SEO focuses more on broad keyword ranking rather than location-specific ranking. Be ready to face 10X more competition than you were facing during the startup or SME days. It is not a one-person job when it comes to National SEO. You may need the help of a professional SEO agency in Pune or your city to implement your SEO strategy nation-wide successfully.
Things to consider when doing National SEO
- Shift your focus from Long Tail Keywords to Broad.
- Generate 10X times more content.
- Keep your On-Page SEO optimized.
- Use a review strategy for the website frequently.
INTERNATIONAL SEO
When we say International SEO, most people think it is just a translated website. No, it is much more than a different version of the website. A lot of things go behind to bring your website to the top of SERPs. In the event that you realize that a significant number of your clients are from various nations and communicate in multiple dialects, you should go for great worldwide SEO.
This would not just include focusing on the crowd worldwide and making your site obvious to them, but also will give the best client experience when they visit your site. One must take into account the language their target audience speak and understand. Unless they don’t understand, they won’t be able to connect to your brand.
However, translation and Website Localization are two different things. Go for Website Localization. It will help your user to see your website in their language. Also, you will not have to make multiple business websites to target a worldwide crowd. Give monetary forms, time regions, and contact data like locations and telephone numbers according to the area. This enhances their trust in your brand.
Things to consider when doing International SEO
- Content analysis
- Domain hints
- Business listings
- Backlink Profile
- Content‐language HTML attributes
In the end
Every SEO type plays a significant role in achieving business goals. Think from a broader perspective and put your digital strategy in place. Of course, setting targets is an important factor here. Get a clear idea of your market competitors and their online strategy. It will help you to focus on the platforms where your desired target audience is available.
However, how to do all these SEO is still a question mark for many entrepreneurs. Well, it’s easy! You can opt for inhouse marketing, go for a SEO Agency in Pune or your city to get the best strategies and SEO results faster. At Aarna Systems, our SEO experts have a wide range of experience in bringing the best results and helping businesses grow -Locally, Nationally & Worldwide.
So, how about some freshly-brewed coffee and a mind-blowing meeting with our team?
