Your ecommerce brand is in place- you know what you want to sell, who your target audience is and the best sales strategy example but perhaps you’re stuck on how to reach them and make your brand name known. With the face of ecommerce changing by the minute, it’s imperative that any ecommerce brand arm themselves with the right ecommerce marketing strategies to announce their entrance into the industry and grab attention.
There is a ton of competition online for ecommerce businesses, so knowing how to set yourself apart and get your name out there is essential. Your ecommerce marketing strategies should focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you.
There’s a large number of different digital marketing strategies for ecommerce out there, and in this post, we’re going to take a look at the most essential strategies you can use to set yourself apart and get more sales.
- Optimize Your Website
Search engine optimization (SEO) is still an essential part of digital marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for. Keyword research can help with that. Are they searching for “timepiece” instead of “watch?” Make sure you’re optimizing for those keywords correctly, even if the general audience is searching for them less overall.
- Use Email Marketing
Emails reach your audience directly in their inboxes and therefore, can nurture leads and increase sales. It also serves as a reminder that your ecommerce platform exists and reinforces that knowledge with every follow-up email. You can use emails in different ways- to introduce your brand, inform them of new products, provide insights on the general ecommerce market or share some brand news. Discounts and sales notifications generally go down very well with potential customers, so if you’re offering something of the sort, then send out an email about it to your list.
- Focus on Content Marketing
For many ecommerce businesses, content marketing means blogging, but also can include using lead magnets like ebooks to bring customers to your site and encourage them to purchase or sign-up for your email list. Content marketing is free if you do it yourself, though you can also hire content marketers to develop your strategy for you or to write the posts entirely.
- Be Active on Social Media
Using social media marketing for your ecommerce business has its benefits- mainly fueling user engagement and driving sales. User engagement involves likes, shares, comments, and general interaction on your posts and this helps to cement your brand in people’s minds. It’s also crucial for word-of-mouth marketing since it’s very easy to share information within and between platforms (even from blog to platform!). Nowadays, social media platforms have made it that much easier for ecommerce businesses to create and maintain their presence. Instagram allows swipe-up links on stories and product stickers on posts that, when clicked on, leads viewers directly to a product or catalogue. Facebook has a ‘dynamic ads’ feature that allows owners to upload entire catalogues and promote relevant content to individual users.
- Connect with Influencers
Depending on what influencers you go with, this one might not be so low cost, but for a lot of relatively small or medium-sized ecommerce businesses, influencer marketing doesn’t have to cost millions. Micro-influencers can be just as effective, even if they only have 12,000 followers instead of 10 billion. Users typically trust micro-influencers more, seeing their recommendations as more legitimate. Some may ask for pay, others may just want a set of free products. It can be an investment, but if they have an active, engaged audience, go for it. It’ll be worth it.
Final Thoughts
There are a lot of ecommerce marketing strategies out there, but these are some of the most reliable and most effective for ecommerce businesses. They range from free and instantaneous to those that will take months and thousands of dollars to implement. They’re all worthwhile and they can all work on their own. That being said, your marketing plan should incorporate a variety of different individual tactics that utilize both inbound and outbound marketing to target your audience completely. Need some assistance updating your site or running PPC campaigns? Get in touch with Aarna Systems for the best ecommerce marketing services in India. Explore your marketing opportunities with us.
