Are you on Facebook or Instagram? If yes, you already know the charm of Social Media. People keep scrolling these apps for hours and never get bored of it. From news, memes, entertaining images, funny videos, and shoppable posts, Social Media has emerged as a wholesome way for brands to market products and services. Many businesses want to have their presence on social media but are often confused – Does My Business Need Social Media Marketing? Well, the answer is a BIG YES. No matter what is your business size, type, and competition, having a strong social media presence is a must. If you are experimenting with digital marketing for the first time, let’s start with the basics.
WHAT IS SOCIAL MEDIA?
Social Media refers to any digital tool that lets the users share content in the form of texts, images, videos, GIFs, Stickers, and more with the public. There are many websites and apps that are largely contributing to this type of quick content sharing and helping the world stay connected & updated. Anyone with access to the Internet can sign up on a social media website/app. A person can create an account(s) using one email address per account and start sharing the desired content. According to Statistica, there will be approximately 4.41 Billion Social Media Users in the world by the year 2025. Isn’t it huge!?
DOES MY BUSINESS NEED SOCIAL MEDIA?
YES, BOLD & CLEAR!
We are in 2021 and people are about half work & half scroll. It doesn’t matter if you run a small grocery mart or a multinational company, having a mild or strategic social media presence is very important for your business. It helps your target customers find you easily, increases brand awareness, skyrockets your sales graphs, generates interest in your products/services, and keeps your brand in customers’ minds as they frequently interact with your brand content. As you start social media marketing, things may feel like not working at the beginning. Keep calm, and enjoy gaining attention through social media. The first DM (message) on social media regarding your products and services is the best feeling. Try to understand how people respond to your brand, and try to convert them into customers gently. Don’t have enough time to manage it all? Hire a professional digital marketing company in Pune or your city to handle your Social Media Marketing (also known as SMM). These company professionals understand the marketing scenarios for every business size & type. You can sit, relax and enjoy benefits as the engagement, followers, and leads grow when a brand’s social media is managed professionally.
Boost Your Social Media
Have you ever noticed ads on Facebook (marked as sponsored at the top)? Just like this one.
Well, Social Media gives brands enormous reasons to invest in paid advertising. A business owner can run ad campaigns at a very affordable rate to get more page likes, followers, leads, website visitors, and more. On Social Media Ads, you can select your target audience based on demographics (age, occupation, education, gender, etc.) and psychographics (personality, values, attitudes, interests, lifestyle, etc.). Businesses can set up the desired budget for ads and get results. It’s simple; it’s cost-effective. The best part, any business can run paid ads as per their marketing budget, which is not the case with advertising on traditional media. Social Media Marketing has the upper hand when it comes to marketing flexibility and trackable results.
Still, wondering what if Social media disappoints you? Trust Us; it won’t. The future holds many opportunities for brands that start investing in social media and overall digital marketing today. It’s never too late to enter social media and grow your business the smart way, the 2021 way. Need help? Aarna Systems is here for all your social media marketing & overall digital marketing services everywhere (thanks to the internet!).
Get in touch with our social media experts today! Give us a call at +91 8888851177 or click below to discuss now.
