Winning in the competitive market through SEO is good but time-consuming. This is why most startups and leading business players are shifting their significant marketing budget towards Online Paid Marketing, also known as Pay Per Click or PPC Advertising. Besides, the Covid-19 pandemic has given a big reason to shift from traditional media to online marketing methods.
Brands are now open to spending their budget on online advertising. However, the dilemma does not end here for many. There are two leading online advertising methods and most people are confused to decide in between Search Ads vs Social Media Ads. Which is best for my business? We decided to clear this doubt for once and all through this blog. Let’s check it out!
SEARCH ADS
Search Ads are the ads viewers see when they surf search engines such as Google, Bing, Reddit, Yahoo! and more.
Suppose a user search for ‘Mixer Grinder’ on Google. The first result that they see is an ad. This is what we exactly mean by ‘Search Ads’. These ads appear before the organic results start, increasing the probability of getting more website visitors and ultimately high conversions.
TOP FEATURES OF SEARCH ADS
- Targets viewers that are actively looking for products/services related to your business.
- High daily searches increase the probability to reach the targeted and new audience effectively.
- Advertisers can bid for millions of keywords, search terms to target the right audience for the business.
- Text and Display ad formats using banners to increase brand awareness.
- Advertisers can reap benefits with great ad relevancy despite less budget.
- Different Ad formats – Sitelinks, Ad Extensions, Shopping Ads, Reviews, Location Targeting and more.
SOCIAL MEDIA ADS
Ever seen such posts as you scroll through your account on Social Media, especially Facebook?
The above image is an example of Social Media Ads. These ads look similar to a post-it could be a video, image, ads below a video, within a video, Instagram story, Twitter trending space or more. The scope of advertising on social media is vast. Marketers are actively adopting social media ads because of their effective targeting.
TOP FEATURES OF SOCIAL MEDIA ADS
- Millions of active users make social media a potentially strong place for advertisements.
- As people spend most of the time scrolling through the feeds, ads message gets communicated more effectively.
- Unlike most search ads, social media ads are visually appealing. Your ads could be an image, video, or other visual content.
- The high-quality, visually appealing ads have a high return on investment. Your target audience is most likely to get persuaded by the advertisement and make a website visit. Bingo, Mission Accomplished!
WHICH PPC AD CHANNEL IS BEST FOR MY BUSINESS?
We say both! Most businesses consider Social Media PPC Ads and Search PPC Ads as rivals. Trust us; they aren’t! The best approach to make your PPC campaigns successful is by being active on both channels. Align your PPC ad campaigns on both channels to reap the benefits of PPC at its best. While search ads can attract more interested buyers to your business, Social Media Ads can generate brand awareness and evoke the demand for your product/services. We are the best Digital Marketing Company in Pune and manage various clients’ PPC campaigns. Our team understands that not every business is interested in advertising everywhere. So, if you are planning to get started with PPC, it’s best to hire seasoned digital marketing experts to guide your advertising campaigns online. With years of experience, marketing knowledge, and creative ideas, these professionals will effectively align your marketing goals with PPC advertisements. Plus, you never have to worry about wasted time, efforts, and budget on faulty advertising set up!
Can’t wait to get started with PPC Ads? Let’s discuss this with Aarna Digital Experts!
