For the first time in history, the whole world was waiting for a year to end so desperately. 2020 brought challenging times for nearly everyone. May it be country-wide lock-downs due to Corona-virus pandemic, or other natural calamities such as Amazon Wildfire, Hyderabad Floods and more, the damage to humanity on the health and economy front is done enormously. While all these were pulling the business growth downwards, Digital Marketing emerged as a hope for many businesses. As the traditional brick & mortar businesses were forced to shut down, digital marketing adoption rate spiked. Indeed, this year gave a lot of hope to companies to survive amid the crisis with the help of smart digital strategies.
Why Digital Marketing over Traditional Media
As digital marketing started growing in the early 2000’s, traditional media also adapted to the change for the reason that Digital Marketing has the potential to replace traditional media. However, this is not the end of traditional media but can assume it a beginning. As people were forced to lock themselves down- who would have seen those vast brand billboards on the road? We all were busy scrolling on social media. That’s where digital marketing triggered in the minds of business owners who did not prefer digital marketing earlier. We are living in unpredictable times. You never know when you need to sit back again at home for safety concerns.
Are you still thinking it over? Check the list of top 5 reasons why every business needs Digital Marketing in 2021 and beyond.
Everyone is ONLINE; Your Customers Too!
Did you know- around 560,000,000+ people in India use the Internet? People are spending about 5 to 7 or more hours online. May it be on social media, search engines such as Google, Yahoo!, Bing, most people (including your prospect customers) are using online channels actively. It has been a common marketing practice to approach customer where they spend most of their time, right? So, we are in 2021. It is a hyper digital age. People are actively looking for information, brand, products, services online. If your business is not online, it’s a big miss. You are losing your market hold to a very large extent. Don’t let your competitors win over you through smart digital marketing strategies. Gear up now is the time to go digital!
Social Media is a Part of Life Now!
Can you imagine a day without surfing on Facebook, Instagram or Twitter? Most of you will say a BIG NO. Our generations are addicted to social media now. As technology is getting upgraded, and internet data is becoming affordable, the social media adoption rate graph reaches new heights every day. Nowadays, people prefer shopping on social media. Instagram is one of the biggest social media cum e-commerce channels for many businesses. Your customer is most likely to search your brand on social media before purchase. If you are missing or have a negligible presence, their perception towards your brand becomes slightly negative. It is a matter of brand image now. So, be active, share posts, gif’s, videos, engage with your followers and enjoy brand growth.
Change in Customer Buying Behavior
It’s a sweet-bitter truth for the world. The importance of eCommerce has spiked a lot since cities went on complete lock-down. The businesses that managed to survive months-long lock-downs were the ones with a fair or reasonable hold on eCommerce. Although delivery partners were restricted to transit, things went back to pretty normal as the Government gave it a green signal. The future sees e-commerce as a need to survive and thrive. If you are a product-based business, it’s high time you consider e-commerce to reach your target customers. The Internet has brought the world closer. Thinking that your customers will stay loyal without innovations in business is a mistake. If reaching you is not convenient, they will find your alternative within a few clicks. For customer retention and expansion, e-commerce is the best way in 2021 and beyond.
Webinars -Connecting With The New Normal
Businesses that used to conduct lots of seminars for the better reach are left with less choice to organise it any sooner. This led to enormous growth in the Webinar Sessions and use of the business collaborative software & apps such as Zoom, Skype, Google Meet and more. There is a growth in such businesses. People are looking at webinars as the future of business influencers/educators. A massive expansion is expected within years. If you also need to conduct seminars and interactive sessions with people, now is the time to make a smart digital strategy to start webinars. With many brands trying to attract customers to attend webinars, a strong marketing funnel is the need of the hour. Get, set and plan ahead.
The Safest Marketing Technique Of The Future
Well, the fall of traditional media is predicted since long. We are not saying it will vanish, but Digital Marketing will rule over others, and the reasons are pretty straightforward. Everyone is using the Internet, the uncertainty of pandemic breakouts and changing buying behaviour is the driving force behind the hike in the digital marketing adoption rate. Businesses that didn’t pay attention to digital presence are not actively considering it as the necessary business growth element. So, if you haven’t tried it yet, 2021 is a chance to welcome business growth with smart Digital Marketing strategies. Are you ready?
Be Ready For 2021 With Digital Marketing
The year 2020 has left most of us, a little less or more devastated. Nobody ever saw a pandemic hitting the world as soon as the year started. We know it was challenging for business with country-wide lockdowns for months. Well, it still is. We are into 2021 with new hopes and fresh digital marketing strategies. Our biggest suggestion for every growing business- make the right marketing choice and focus more on Digital ways to connect and thrive in 2021. It is not going to be a smooth journey till things get back to normal. However, you cannot sit and see your castle falling. Gear up and plan your digital marketing journey with Aarna Systems. We are the best digital marketing company in Pune. Connect with our digital experts and plan your business success in 2021.
Let’s make this new year a year of reaching, connecting and generating profits.
