As we are reaching the mid of 2020, we know, this year is not sort of a ‘go with the flow’ thing for us. Businesses are working hard to rank in the SERP of Google. You must have started working on your digital marketing, too, right? Great… It is better late than sorry.
Ranking a website is no joke. This is why everyone is not ruling the SERP results with flying colors. Even if sites stand firm at #1, the throne is always at risk. You may rank in the first position using the Best SEO tactics but staying there is a real game.
Just like plants need water, websites need SEO to grow organically!
A Smart SEO strategy is a way to get organic traffic. You can make a suitable mix of Keywords, content, determine goals with analytics, use link building, play with meta tags, and more. You can optimize the website content, make it suitable for mobile users, can create amp pages, promote a website through guest blogging, work on broken link building, backlinks, and more. The cumulative On-page & Off-page SEO efforts pay off sooner or later. You need to pay attention to both SEO types to achieve ranking on the first page of google. When it comes to SEO strategy, maintaining On-page SEO is comparatively easier than Off-page SEO. But why?
What is the big deal with Off-page SEO?
While On-page SEO is your website’s optimization, Off-page SEO is about reaching out. It brings relevant referral traffic to your website from other websites. Whatever we do outside our website contributes a lot to the ranking. Since it is about letting people know about your business, you need to really sink your teeth into it. Many people say that Off-page SEO is about link building. Of course, it is, but it works beyond it too. Marketers majorly focus on various strategies for Link Building, Brand Mentions & Social Media Marketing to connect with the audience better.
You must be thinking – How will this help me to rank on the Google SERPs?
The answer is…
Google works hard to serve the best on the platter!
Just like you, Google wants to delight site visitors with the best user experience. It is very clear from the beginning that Google aims to present the closest match to the search made by the users. The days when marketers used to stuff keywords are long gone. Now, the Google algorithm works on the search intent.
Let’s understand this with an example!
Suppose you are an educational website owner. With multiple blogs, articles, guest blogs, you are a good source of information in your field. A user makes a google search on “ Top Primary Schools in New York”. Google will understand that the user is looking for school options. It will show the websites that provide a list of the best schools in New york.
You will ask – If there are multiple websites with the same information, how will my website rank?
Here Off-page SEO comes into the picture. Google uses links to find relevant web pages. Your ranking on the website will be based on your website’s trustworthiness, the authority of the links, social media links, expert opinions/field expertise of your website, and many more factors. Backlinks in search engines work as votes/citations for websites and facilitate the indexing process for google crawlers. Hence, working on Off-page SEO is a must for ranking.
Possibly, you are already doing all these, but your website is still failing to rank? Let’s check out:
What’s wrong with your Off-page Link-building SEO strategy?
If you are not on the top SERP results, you are doing it wrong!
Of course, it takes months of hard work, thousands of words, lots of on-page & off-page SEO activities, continuous monitoring & change in strategies, and many factors to rank on the top. You cannot bump in like magic when you go the organic way. Many reasons are stopping your website from ranking faster than your competitors. A few of them are:
- Wrong/Irrelevant Link Building
- Stale content on the website
- Linking to a website with low Domain Authority
- Poor outreach technique
- Poor tracking of links
- Weak competitor analysis
Okay, let bygones be bygones. It is about time you focus on the new & updated Off-Page SEO Quality Link Building Strategies.
11 Tips to bring your Off-page SEO link building on the point
1.Focus on Good Links
Link building is fruitful only for those who know where to sow the seeds.
Relevancy is the success mantra of Link building. All links are not equal. You need to understand the difference between good links & bad links. A good link will increase your ranking, whereas a bad link will create problems for you. An inbound link from a high ranking website is a better option than a link from a poor ranking website. Using links of a gaming website on a construction company’s website is what we call bad link placement. Use links that are relevant to your business. If you are thinking of buying backlinks, STOP RIGHT AWAY! You are about to breach google guidelines. Try to attract natural backlinks by using on-page optimization & quality content.
2.Backlinks Exchange
Backlinks Exchange is easier said than done.
No matter how hard you try, convincing everyone for backlinks is not easy. You need to give reasons to choose your website in the mailbox full of backlink pitches. First and foremost, write a rocking piece of content relevant to your industry. You can also go for quick infographics, e-books, online courses with embedded videos, webinars, or more. Become a valuable resource that other websites would love to link to. Approach your industry websites with fresh content or study that can be helpful and suitable for them. Make sure once you break the ice and get a backlink, you stay connected to them for future prospects. Use backlinking tools such as SEMrush to help you with relevant links.
3.Understand the difference – Do-follow v/s No-Follow Backlinks
Why would you approach a website that doesn’t benefit you? Do follow links have the HTML attributes that allow Google to follow the links. On the other hand, No-follow links don’t allow us to follow the links. The tag “no.
Follow” in the URL is the indication for Google bots to skip counting the links on the webpage. When Google sees ‘no follow’ it does not give the link juice or helps in ranking the page. Hence, you must pay attention to the URL before asking for backlinks. The do-follow links are the credibility votes from Google. So, make sure you approach websites that give the do-follow link juices. A good do-follow link from a reputed, trusted website can significantly increase your SEO points, and page ranking the SERPs.
For Eg: If you post your link on Times Of India or Hindustan Times, your chances to rank become high.
4. Build new contacts
After all, it’s about business connections too!
Just like the brick & mortar business model, connections are also important in digital marketing. You must make cordial terms with your fellow industry professionals/bloggers to gain backlinks and share opinions and stay updated. Well, you can connect with people on the niche, relevant social media groups, forums, online communities, and more. Expand your website’s horizon. People tend to respond to messages from people they already know. Build rapport with bloggers/experts and later pitch them. Well, it works! Hence, put your best foot on the front and start connecting. So, share quality posts, thoughts, give advice, comment on social forums, contribute to the discussions, etc. There’s no limit to connect, just keep going!
5.Testimonial link building
Your feedback is an opportunity to earn a backlink
Testimonials are beneficial for a website. Positive testimonials can increase the credibility of your brand. Interestingly, testimonials can work for you more than feedback. Yes, you read it right. Testimonials are an excellent opportunity for both websites. When you share your testimonial, you can get a backlink from there. The websites get a good testimonial to show, and you get a good link juice. It is a win-win for both websites. Start searching for websites whose products/services you have used or websites with the same business niche. Give your testimonial and ask for a backlink. They will happily link back to you. You can get potential visitors from that link.
6. Use the LIS Method
Make your website worth a backlink with long content.
When you work on Backlinks, do you prefer a page that has less content? The lesser the content, the slighter is your opportunity to get traffic from their site. The same applies to your website. Go for long content blogs. Talk about the topic in depth. Engage your reader with great information. People will be more interested in backlink your website when there is an opportunity to get traffic. The recommended length is more than 500 words and in between 1500-2000 words. You will observe that long content blogs rank faster than the shorter ones. If you want to get professional help, look for an SEO agency nearby. They will help you with high-quality content and backlinks.
7.Guest Posts
A good piece of write-ups brings tremendous traffic.
Well, it takes time. The practice of guest posting is great for backlinks. Reach out to the similar niche websites to get your content published along with your credit note and link to your website, of course. Don’t hesitate to take the first step. Approach entrepreneurs via emails or connect on social media platforms. Feel free to comment on their blogs and ask for an opportunity. Make sure you promote the blog once it gets online. Promoting it on channels where you have good followers will be a good idea to boost traffic. You can always reshare your earlier published blogs to get more visitors. But make sure the shared blog is relevant to date. Otherwise, it can leave a bad impression. Another way, say yes to the guest blogger who shows interest in your website. Sometimes it can be a good deal for your website to try reverse guest posting.
8.Connect to Influencers from Industry
Let their influence work for your brand!
Yes, influencer marketing is at its peak for the last 1-2 years. This can be a perfect way to get more traffic to our website. When an influencer connects to the audience and recommends your brand for a particular solution, the impact is enormous. You may only focus on outreach. Mention the influencers, connect to them, build business relations for excellent link juice. You will see a growth in your website traffic, leads, social following, and the most important; people will recognize your business as a brand. Hence, connecting to influencers is a fantastic way to quality link building. It is a win-win deal to increase traffic and brand building both in one go.
9.Analyze competitor’s backlinks
Reap the benefits of competitors’ backlinks strategy
Most of the time, you will observe that your competitors have lots of backlinks in common. This is where you need to check how all your major competitors managed to get backlinks from the same sources. You would like to get those backlinks too, right? Well, it is not as difficult as it seems. Use the backlinks analyzing tools to check your competitor’s backlinks. You can understand what your competitor’s strategy is and how they are getting the backlinks. Once you crack that, approach the same sources and reap the benefits like your other competitors. All you need is a smart tool and your strategy to reach out. Start working on it soon.
10.Broken Link Building
Error 404 is the enemy of backlinks.
If you seriously think that links once placed will work forever, you are wrong. Many factors can end up showing error 404 to your website visitors. This is not an idea of a good link building. The broken links on your website can be due to page location change, site relaunch, or other factors. You must find such broken links and fix or replace them with the suitable. There are tools that can help you to find out the non-existing pages [error 404 pages]. Work on the broken links as soon as possible. You must have lost many potential website traffic and leads because of it. Get the links fixed now.
11. Share research papers/case studies
Use valued content for effective backlinking.
Your industry experience can help you with backlinking. Share valuable, well-studied research papers, case studies, journals, and more to get backlinks. The statistics, industry figures are always searched by people. Your industry expertise, suggestion, strategies, along with data that is relevant can be very important for backlinks. Publish your research paper, case study online. Choose a unique yet industry-related topic to discuss. For instance, we are an SEO agency in India; our topics need to revolve around digital marketing. You will see significant growth in your backlinks. Also, mention your information sources in the document for authenticity. This link building trick is useful and best for players who know their market for years. Your insights will matter the most. Use it for your website’s link building wisely.
Final Thoughts
This year is showing a sudden shift in digital marketing due to the global pandemic. These mentioned strategies for link building will help you boost your website right now and in the years to come. The near future of the Off-page link building will most likely support the SEO tactics we adopt today. So, it is the right time to get into action and work on link building. You can also look for an SEO Company in Pune to bring your website up on the SERP charts with the best strategies. Hope this blog on Off-Page SEO Quality Link Building helps you. Stay tuned to our blogs for exclusive tips on SEO link building, Global vs Local SEO, content marketing, branding & more.
You can connect to Aarna Systems, a digital marketing company in Pune for all your digital marketing & SEO based requirements. We would be delighted to skyrocket your business through effective digital marketing techniques. Are you ready to explore your business’ digital avenues?
