It’s 2023, and Google My Business is still highly relevant! It is a perfect tool for businesses looking to get their name out there and increase their visibility online. With a wide range of GMB features, businesses can easily create a presence on Google that helps them reach potential customers. It also makes it easier for customers to find your business and get the information they need. So if you’re looking to grow your business, Google My Business is a great way to do it!
But, the big question is- How to optimize GMB Profile for success in 2023? Well, following the basics will help you soar to a high rank. Just like your website, your GMB profile needs some basic and advanced optimisations. While professional Google My Business optimization services can always help, here’s sharing some must-have things that you can yourself update on the profile to make it ready for SEO success. Let’s get started!
Tips To Optimise Google My Business Profile in 2023
- Update Your NAP Information
If you want to get your business to the top of Google’s search engine results page, then you need to make sure that your NAP (name, address, phone number) information is up-to-date and accurate on your Google My Business profile. This is an essential part of SEO for local businesses and can help you get more customers. So if you haven’t updated your NAP information in a while, now is the time to do it! Make sure everything is correct and consistent across all platforms and directories so that Google can easily find and display it in its search engine results pages. With accurate NAP information, you will be well on your way towards optimizing your local SEO.
Sounds tricky? Hire Google Business Profile Management Services to do it for you!
- Update Your Business Category
One of the most important things you can do is update your business category in your Google My Business profile. Doing this will help your business appear in more relevant searches. Also, always add the cities you serve. This will ensure that your business shows up in local search results for customers who are looking for services near them.
- Update Your Business’ Working Hours
As a business owner, you know how important it is to keep your customers informed about when you are open and available. It’s even more important if customers can find this information quickly and easily online. That’s why it’s essential to make sure you have up-to-date working hours on your Google My Business profile! Doing this will help potential customers find the information they need and make sure they know when they can come in or call for services!
- Respond To Customer Reviews
Make sure you respond to customer reviews on your Google My Business profile- no matter if the review is good or bad. Responding to reviews shows customers that you value their feedback and are willing to take action based on it. Plus, it can help boost your SEO ranking, as search engines take customer reviews into account when ranking profiles. So, make sure you always respond to customer reviews on Google My Business Profile!
- Update Your Products & Services
Ensure all of your products and services are up-to-date on your GMB profile. This is essential for optimizing your Google My Business SEO and ensuring that potential customers can know about your business offerings without much trouble. Updating products & services will not only improve your reach and online visibility but also help you build a robust brand presence online. So, if you want to maximize the potential of Google My Business SEO, then it’s time to update all of your products and services!
PRO TIP: Upload high-quality images of your products for the best results.
- Upload Images Of Your Business
In a world full of fraudulent online services. uploading images of your office on Google My Business Profile is a great way to give people an insight into the kind of work environment you have in your office, but it will also help boost their trust in your organisation. Your office setup will make your business more genuine to them and it’s good for SEO too! So, why wait? Click and upload it right away!
- Use The Posting Feature
Is your business hosting an event and you want to promote it? Make the best use of the Post Section available on Google My Business. To start with it, navigate to the Post tab->click the blue button (available on the bottom right). Choose the post category and write a creative copy. You can also add photos and more information by choosing relevant fields. Once done, click on ‘Publish’. Wahoo! It’s now live!
Pro Tip: Make sure you add the correct date & time for the event.
Wrap Up!
From creating a business profile to managing customer reviews, Google My Business helps businesses make the most of their online presence and maximize their reach. It is a must for your business’s online visibility, but not everyone is a pro at it. As the best Google My Business Optimisation Services in Pune, Aarna Systems understand managing GMB Profile can be tricky, but it doesn’t have to be overwhelming. With the GMB experts by your side, you can make sure your business will reap the benefits of Google My Business Profile and gain trust in the local markets. After all, your business deserves the best! Feel free to connect with our team and discuss your business’ online growth with GMB!
