Have you ever gotten frustrated on a website because you just couldn’t find what you were looking for? Or maybe it took forever to load? That’s where good website design comes in.
Think of your website as your online store. You want people to walk in (or click in this case), find what they need easily, and be excited to buy it (or take whatever action you want them to take). But if your store is cluttered, messy, and takes forever to show you anything, you’re probably going to walk right out.
That’s exactly what happens with bad website design. Studies show that nearly 40% of people will ditch a website if it takes more than 3 seconds to load! Well, that’s a huge number of customers to lose, right?
At Aarna Systems, we provide web design services in Pune. Our web designers and web developers understand how things like website speed, navigation, and even how you place buttons on your site can make a huge difference in how many people do what you want them to do on your website. Let us help you navigate ways to use your website to amplify conversions.
Make Your Website a Conversion Machine
Site Speed
One of the most important factors that affect user experience and conversions is site speed. Slow-loading pages are one of the top reasons why users abandon websites. Speed is especially critical for e-commerce websites as slow sites can directly impact shopping cart abandonment rates. Faster sites are proven to boost conversion rates. Page speed can be improved by optimizing images, minimizing redirects, leveraging a content delivery network, enabling browser caching etc. Compress assets, lazy load non-critical elements and optimize server response times to give users a seamless experience.
Clear Navigation
Another major usability issue is unclear or confusing navigation that makes it difficult for visitors to find what they want. Your navigation should be streamlined, visually distinct and contextually relevant to guide users smoothly across the site. Consider a consistent mega or dropdown menu across all pages for familiarity. Use active states and clear labels for improved scannability. Ensure navigation is responsive for small screens. Test navigation placement as top or left sidebars may perform better for certain sites. Do usability tests to identify pain points and refine navigation to allow intuitive information discovery.
Visual Hierarchy
The importance of visual hierarchy in web design cannot be overstated. Your most prominent and important calls to action should stand out clearly on each page through effective use of design elements like size, colour, spacing etc. Avoid clutter and organize content in a simplified, skimmable format. Use headlines, subheads and white space well to direct attention naturally to conversion opportunities. Implement techniques like brighter colours, larger text, and strategic positioning to draw eyes to crucial areas and encourage clicks. Test different designs to identify what resonates best with your audience.
Optimized CTAs
Calls to action are at the core of website conversions. However, the mere presence of CTAs isn’t enough – their design, placement and wording also affect click-through. Prominently positioned compelling CTAs above the page fold are more likely to be noticed and engaged with. Avoid using generic buttons and labels. Test different button styles, colours and copy to see what motivates users best. For example, “How We Do It” may work better than “Read More” depending on your business. Utilize hover effects, bullets and numbers to make CTAs visually appealing. Be clear, consistent and concise in your value proposition.
Responsiveness
With rising mobile traffic, websites need to render beautifully across all devices through responsive design. Neglecting responsiveness can severely undermine customer experience on mobile and decrease conversions. Use fluid grids, flexible images and media queries to achieve pixel-perfect layout consistency. Test responsiveness early and optimize for touch-friendliness. Important elements like the navigation menu and calls to action should remain easily operable on mobile. Ensure key pages like product listings, and checkout load quickly on mobile networks. Consider implementing Accelerated Mobile Pages (AMP) for blazing-fast performance on phones.
Eye-Catching Homepage
The homepage sets the tone for user perception of your brand and plays a vital first impression role. Create an attention-grabbing homepage design highlighting top products/services and primary conversions clearly above the fold. Feature high-resolution hero images and video to create intuitive storytelling. Make use of whitespace effectively to avoid clutter. Drive traffic to the most important internal pages through strategic calls to action backed by compelling copy. Test different layouts to keep visitors engaged on the homepage for increased time on site. Personalize experience based on location, interests etc. to boost relevance.
User Testing
User testing is a must for any website to gather feedback on usability pain points early. Conduct moderated and unmoderated tests with a cross-section of real users to gain invaluable insights into design inadequacies affecting navigation, information architecture and conversions. Observe participants closely and take note of points where they get confused, frustrated or disengaged. Refine wireframes based on test findings before development. Continue testing iteratively during and after development to ensure the design stays optimized from a user-centric perspective. User research and testing help build incredibly intuitive experiences leading to higher conversions.
The Bottom Line
In conclusion, website design is a critical factor in determining the success of your business goals online. Careful attention to elements like site speed, effortless navigation, visual hierarchy, prominent calls to action, responsiveness and more can help optimize user experience multifold to boost conversions.
At Aarna Systems, a leading web design company in Pune, we are experts in creating fully responsive,conversion-centric website designs leveraging extensive user research and testing. Our data-backed, user-friendly designs have helped several businesses realize significant increases in leads, sales and other KPIs.
Can’t wait to make your website a conversion machine?
Get in touch with our seasoned web designers to discuss how we can revamp your website design to maximize conversions soon!
