Wow! You made an incredible website. It is filled with solutions for visitors. Your website has easy navigation, useful information, quick assistance, and more. But Google does not know you yet. Isn’t it something weird? Probably your website needs an SEO boost.
SEO is not rocket science, but it can skyrocket your business!
Whenever we talk about getting business from our website, people must know you. The target visitors often look form options, and if they don’t find you, they won’t reach you. Find out the ways you can rank on the top of the SERPs to get the quality & quantity traffic. Get a grasp of SEO. Understand how it works to frame the correct strategies for your business website.
How SEO works?
First of all, your chances to rank on the website without SEO is very less. The reason is apparent – Competition. It would be best if you put your complete focus on combined SEO strategies to rank on the #1 position of the search engine.
Interestingly, we have over 1 billion websites on the world wide web. The numbers keep on changing every second. How does a search engine like Google find relevant webpages for the query made? Well, Search engines differentiate pages based on keywords. Keywords are nothing but an important word(s) in your webpage content that is relevant to the search entry made by the user. Google crawlers scan the webpages and present the most credible, quality information webpages to the user.
Now if your wish to be shown on the top of the SERPs, you will need to work on multiple on-page & off-page SEO strategies. An SEO can bring your website into notice faster and better than your competitors. Optimize your website’s content, work on publishing relevant images, go for link building, and more. The suitable SEO strategies list for your website can be long but trust us; it’s worth doing.
Great, you have made your mind to work on SEO strategies for your website. It will be a roller coaster ranking ride. Be ready for it. The results can be fluctuating, and you need to work in sync with the factors that affect SEO rankings. The biggest shocker, there are not 1, 5, 10, or 15 factors of SEO ranking. The SEO factors list goes up to a whopping 200! Yes, Google tracks webpages and ranks them based on around 200 factors. It is not easy to rank, but again, it isn’t rocket science either. Are you excited to start? Well, we have curated a list of factors that sums up almost over 200 factors in one go. Let’s check this out.
Top 5 Factors that impact SEO
Site Structure & Crawlability
Google says that “Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers”. Hence, it becomes the primary factor to make your website’s information structure crawlable. In case there are no internally linked webpages, it becomes difficult to trace them. However, these pages can be found with external links, but your process gets slower due to bad website linking structure.
Website Page Speed
Google explains “when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed”. Hence, your website’s probability of making it to the first page of the SERPs increases hugely if a website has excellent speed. You can opt for AMP for your website’s mobile version.
Mobile-friendly Website
Did you know that over 52% of the search made on Google comes from mobile devices? And, no wonder even you chose to make a quick Google search via your mobile. It is the handiest device that can be used to know things. If you decide to keep it old school for your website by not working on a mobile responsive website, you are losing a lot of traffic and chances to rank. It does not matter how good your content is, if a visitor cannot see your website clearly, they hit the back button at the lightening speed. So, working on a mobile-friendly website is one of the golden rules you must follow.
Refined Search Intent
When Google crawlers scan through webpages, it checks if your content matches the search query. They want to present the correct results of the search made and hence consider search intent as an essential factor to rank a website on the SERPs. Therefore, your website content should specify the intent.
Google breaks the search types into three categories – Informational, Transactional, and Navigational. If your webpage is informative, you can focus on content that has keywords in questions and highlight them in content, titles, HTML tags, Descriptions, and more. For the transactional searches, work on correct CTA, appealing pages, and use persuasive tone in the content. The Navigational searches are most likely deals with the existing brands. User already knows about your products, and hence they directly place your product/brand name. In such cases, you must keep your webpages SEO optimized.
Relevant Backlinks
Genuinely, you don’t need a backlink from an amusement park if you are a mutual funds website. Google counts backlinks as the votes to specific pages. Higher the backlinks more are your chances to rule the SERPs rankings. So, Always focus on link building that can give your website a necessary link juice. Try to take do-follow links into your account. The goal here is to get the traffic through the backlinks. People are most likely to hop on to your page from another relevant page they were surfing. Understand your competitor’s link building strategies and acquire links from the same sources to stay in the competition of ranking.
Final Thoughts
SEO is a crucial component of Digital Marketing. A business website needs to explore the different ways to grab the space on the first page of the SERPs. The traffic you welcome on the website is proportional to your website ranking. So, keep these factors in mind while you frame your SEO strategy. Learn more on what goes into SEO and start your march towards becoming the highest-ranking website on Google SERPs.
Aarna Systems is one of the top SEO companies in Pune. We have helped multiple brands and SMEs to grow their business through effective SEO and Digital Marketing overall. Our experts know the right chords of SEO based marketing. Connect to us for all your business’ SEO, digital marketing & web designing needs. We can skyrocket businesses, today & always!
