Zoommer PLAY is India’s first Physical Literacy Program to improve children’s quality and quantity of physical activity at home. It is an age-specific program established in order to improve the quantity and quality of activities children do at home. It is a structured curriculum-based physical learning program for kids that is delivered through online live sessions by expert educators and Zoommer PLAY Kit.
OBJECTIVES
Zoommer PLAY understands that Indian parents don’t give much importance to physical activities. Plus, during the pandemic lockdown, children are at home and their screen time has increased and physical activities are negligible. Zoommer PLAY team wanted to connect to the best digital marketing company in India to spread awareness on the benefits of physical activities for children in their growing years and increase online active learning program demo and admissions via Digital Marketing. We teamed up to achieve these goals and help children & parents find such a thoughtful and active learning program online.
CHALLENGES
Physical education program online? This is the first challenge that Zoommer PLAY faces when convincing parents for their at-home physical activity programs. The same challenge continued when we teamed up. Lack of brand awareness was another hurdle in the process. Most parents from our target group were unaware of Zoommer as a brand and were not confident enough to choose an online program. Also, the brand had tough competition with well-known online activity programs. These activity brands often tie-up with playgroups and hence have a very high recall value.
OUR DIGITAL APPROACH
As Zoommer PLAY had a hard time in gaining parents’ trust, our team decided to boost their buyer’s journey to make people aware of the brand, give them reasons to choose Zoommer PLAY, and ultimately persuade them with exciting offers to enrol on the program. We gave them ecommerce marketing ads services. The aim behind choosing paid ads was to reach more number of the target audiences in a specific time (during the pandemic).
PAID ADS: FACEBOOK & GOOGLE
We started Zoommer’s advertising campaigns on Facebook & Google. The ad creatives were designed to appeal to parents of children under the age group 3 to 10 years. Our paid ads strategy covered all stages of the buyer’s journey and kept the audience in the funnel from day one. Awareness (Level 1), Consideration (Level 2), Conversion (Level 3). The ad creatives received high engagement due to their eye-catchy designs, persuading ad copies, and the right audience targeting. As a result, these ads brought many inquiries and increased demo bookings.
Here are our advertising creatives that helped us curate the best campaign for Zoommer.
THE RESULT
The response rate exceeded the client’s expectations. Facebook ads introduced Zoommer PLAY to 4038 people. More than 320 Demo booked in less than 2 months. Our advertising efforts increased ‘Program Enquiries ’ and ‘Book Demo’ actions on the website.
On the ecommerce success metrics front, the ads achieved 3.28 ROAS (Return On Advertising Spend), 344.22 CAC (Customer Acquisition Cost). We helped the brand achieve 31.27 ACOS (Advertising Cost Of Sales) and 300+ program enquiries on Whatsapp. We recorded high conversions from Pune, Mumbai followed by metro cities such ad Delhi, Hyderabad, and more.
Our Ecommerce Paid Marketing strategies, creative ads, and perfect ad targeting helped Zoommer significantly enhance its brand name in the market. A big percentage of the target audience is now aware of Zoommer for Physical Literacy Programs. Our team’s ecommerce expertise and hard work helped the client achieve quality leads for their online programs with flying colours. Indeed, challenges bring the best out of us. We are glad to help Zoommer set new benchmarks in their journey to become #1.
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