In the mid-’90s, the very first product ever purchased online on Amazon was a Book.
Around 26 years later on, the ecommerce industry has made trillions of USD in sales worldwide. There’s no looking back now. Ecommerce has changed retail. It has actually evolved to fulfil the changing needs of individuals and to make online shopping easier for customers of today. When it began, ecommerce was relatively limited in its abilities. However not any longer. Whether it’s customization, improved return policies, or enhanced integration, all of these changes (amongst countless others) have actually taken the world of ecommerce by storm.
The pandemic, in 2020, channelized a wave of digital transformation in the nation. Due to the absence of options or concerns about safety or just plain convenience, consumers began taking to digital methods to fulfil their needs. This change in behaviour boosted the growth of the ecommerce industry in India.
The last couple of years had already seen rapid growth in the segment due to a boost in web and smartphone penetration, but the pandemic accelerated that development by 3x. Right from groceries to clothing to books to personal care products, every item was being purchased online during the lockdown period.
Interestingly, here’s where consumer behaviour underwent enormous changes at a very basic level. Most of them started embracing new methods of shopping online out of need first, but quickly this changed into a habit due to the large benefit of sitting in the house and having things delivered to your doorstep. This caused a domino effect to everything around – right from products, services, to brands and categories.
The Indian ecommerce market is expected to reach nearly 300 to 350 million consumers over the next 5 years– moving the online Gross Merchandise Value (GMV) from $100 to 120 billion by 2025. So, if you’re still on the fence about the future of ecommerce, these ecommerce trends will prove to you that ecommerce isn’t simply quickly growing, it’s here to stay. And you too can include these ecommerce advancements into your business to make sure the stable growth of your online shop.
To take your ecommerce business to the next level in 2022, make certain to make the most of these emerging trends in the ecommerce industry.
The Ultimate Path To Purchase
The number of touchpoints in the digital environment for the consumers has increased, so has the number of opportunities for a brand to be present at, innovate at and be interactive at. According to a current Amazon report, consumers use 4 platforms on an average before making their decision. The report likewise states that the majority of the consumers check out Amazon with the function of research indicating that the platform is not simply a point of purchase location in the consumer journey.
As per a study conducted by Google, the journey between Trigger and Purchase goes through a messy middle which consists of a procedure of exploration and examination. The loop can be broken just by brands that exist at the right touch-points providing information to help assessment quickly. A crucial marketing tool post-pandemic is to market on Amazon and Flipkart if the product or services are relevant. The advertising need not be limited to conversion goals however it needs to have to do with driving consumers through the funnel.
Mobile Shopping Trend Is Rising
The development of mobile ecommerce has actually been particularly noteworthy. In 2020, total sales made via mobile devices reached $2.66 trillion. This figure is anticipated to grow 18.8 per cent to $3.16 trillion this year prior to more rising to $3.79 trillion in 2022. These figures are noteworthy. Improving the ecommerce experience for mobile customers can be a substantial opportunity for companies to use.
Ecommerce development has actually been driven in part by the increase in the use of mobile phones. That’s because consumers aren’t simply having a look online, they’re also utilizing their mobile devices to search or research prior to making their mind up about their purchase. As trust in online shopping boosts, consumers start to feel more comfortable shopping on mobile phones than ever before. This is especially so with Millenials and Gen Z consumers, who have grown up surrounded by computers and the web. These generations are more likely to be going shopping online utilizing their mobile devices in comparison to older generations.
Demand for Grocery Shopping with Fast Delivery
When it came to comprehending the crucial categories which were a boon to ecommerce, Grocery came out as a clear winner based on the study results. Availability of items on grocery apps and sites is a significant driver for a consumer to be devoted to that platform. Continuous non-availability can drive consumers to shift to better options.
Also, consumers have a strong affinity towards buying from local stores, familiar shops and brands they learn about. The experience on the User Interface makes a great deal of difference to a customer’s choice. There are instances where consumers expressed that they distinguish Zomato and Swiggy based on their user interfaces. An easy, self-guiding and clutter-free UI can change the game. Hire ecommerce marketing services to enhance your UI and create robust marketing strategy to aid good customer experience
Social Media is the Game Changer!
The number of social media shoppers is also quickly increasing. With the introduction of the “Buy” button on Facebook and Instagram Checkout, social media is playing a significant role in the world of ecommerce.
Social media has altered the way we live our lives, consisting of the method we buy things. This is a terrific opportunity for brands to begin considering how to enhance their position on social media, which are fantastic platforms for brands to get found. With consumers spending more time on various types of social media, ecommerce services can get assistance from Instagram influencers to increase their possibilities of getting found by their target market.
In addition, with platforms like Shopify, ecommerce brands can quickly link their online stores with social media sites so that people can purchase from them straight through social media. Instagram and Facebook, for example, are constantly updating their features to fulfil the comfort requirements of online buyers. So, are you using social media wisely for your ecommerce business?
A behavioural shift towards Brands with a purpose
The worldwide pandemic has elevated the concept of a company’s function or the concept of a meaningful business – how brands return to the community and the environment. There were a couple of essential mindset shifts throughout 2020. Based on research carried out by Google, 86 % of the participants say that they have ended up being more environment-conscious due to the pandemic. Consumers have actually expanded their horizons and hence, they are open to more options, rather than better choices.
According to a study, 71% of the respondents said that they started using sustainable brands post-pandemic. Providing a higher function to your brand is vital now as it disappears just a distinguishing aspect – consumers might place more importance on this than on personalization.
Increased interests in Shopping with Independent sellers
Not just are increasingly more consumers shopping online, however, their shopping routines and brand preferences have actually also progressed. With the focus on sustainability and ecological practices aside, a growing variety of consumers are also becoming more open towards purchasing from independent organizations. Over half (57 per cent) say they’re willing to patronize new brands for the first time (Shopify, 2020).
The increase in support has been driven by the pandemic. It affected lots of small businesses and spurred many to purchase from them and support them. In fact, more than one-third (37 per cent) of consumers who patronize independent companies state they’re doing so now more than throughout pre-COVID-19 times. Some of the top reasons to buy from independent brands consist of wanting to support entrepreneurship, which 33 per cent of consumers point out as a factor, an interest in special products (33 per cent), and to experience great customer service (31 per cent). Are you an independent seller? Now is the time to connect to the Ecommerce Marketing Experts and scale for success.
A shift towards Digital Payments
In October 2020, digital transactions jumped to 23.7 million amounting to around 4000 crores (according to the KPMG report). Through the survey, we learnt that 70% of the respondents chose to utilize digital payment methods while going shopping online. Individuals in India feel more secure while negotiating with physical cash than paying digitally based on widespread consumer behaviour. The findings imply that there has been a sensational shift in customer choices. It is extremely evident that consumers these days are experimenting and attempting newer platforms for monetary deals. The brands in this sphere require to be very proactive in forming strategic partnerships with fintech platforms.
Personalization is the future!
Your data. Your experience.
More than 50% of buyers say that a tailored online experience is essential. Contributing to that, 73% of online marketers believe customization has a “strong” or “extreme” impact on advancing customer relationships (Evergage).
Personalization and the online shopping experience is crucial to keeping customers satisfied. People shopping online want help to discover the products that they need, and they value a more individualized experience. As a result of bad product recommendations, online shoppers might prevent specific stores completely.
Ecommerce websites are onboard with this pattern and are using personalization techniques to make the online shopping experience a better one. This might include the customization of messages that go out by means of email, or by providing the ideal details to the interested customer group. By offering personalized customer interactions, offering appropriate discount rates, and engaging with customers through, for example, video content, will assist deliver a better shopping experience and reinforce the bond with your customers.
Want to revolutionize your ecommerce success? Get in touch with the leading ecommerce digital marketing agency in India. With the latest ecommerce marketing strategies and data-driven approach to success, we are here to make your business grand!
Also Read:- How to boost your business using Digital Marketing in 2022?
