Technical SEO plays an integral part in the performance of the website on the SERPs. In fact, it is so vital that most of your On-page & Off-page SEO efforts can go in vain if your website lacks Technical SEO. If you are new to the SEO world, a thorough understanding of Technical SEO will rank your website higher in less time than the businesses not working on it.
Technical SEO is a part of On-Page SEO!
But how?
Well, the Technical SEO is about optimizing the website’s technical aspects to elevate the website ranking in the search engine results. It is far beyond fixing the website content. SEO experts use various strategies to make the website’s crawling and indexing easy. The main aim of Technical SEO is to improve the search visibility of the website. From sitemaps, JavaScript indexing, Meta tags, keyword research, linking, etc., Technical SEO keeps you excited about every new change in the algorithm.
Everyone should go for Technical SEO. It makes your website faster for users and easily crawlable for the bots. It is as good as organizing your home with everything in place. By making your website technically sound, you guide the search engines with the website’s error-free structure. The robots understand the website without confusion. The better search engine understands your site, the higher is your probability of ranking. Technical SEO decreases the crowding of dead links and issues such as duplicated content; secure website issues can be solved by using the right sets of Technical SEO strategies.
Top 6 Technical SEO Strategies that you must use!
Set a Preferred Domain
You must have observed that a website can be accessed by entering the right domain name. It does not have to www anymore. However, a website has both options. You must choose any one format to avoid confusion and indexing problems. It is a must for good page ranking as most of the search engines cannot understand that the website with or without www is the same, and it shows a duplicated content error. This error can drop your webpage ranking significantly. Do check it and set a preferred domain name. You can specify your domain name using canonical URLs.
Optimize Robot.txt
Robot.txt is a text file in the root directory of your website. It commands and guides the search engine to which webpage of your website should they crawl and index. The format of Robot.txt is generally very simple. You often don’t need to make many changes. However, you must pay attention to false blocking. It can harm your website significantly. Unwanted blocking of webpages can make you lose a large amount of traffic and business ultimately. Do check the list thoroughly.
Optimize URL Structure
URLs are important. In fact, they make your website’s performance better. Ignore URL optimization is one of the biggest blunders you can do. Check your URLs. Prefer including all lower case characters, separate words with a – in the URL, place your target keywords in the URL but don’t stuff it, keep the URLs short, simple and error-free. You must not include unnecessary words in the URL. It should be crisp and clear to understand and remember if needed. Once you set a structure for your permanent link, only the new links need to be optimized. WordPress often uses the title as the URL. However, it is not wrong to leave it like that, but it’s better to shorten it and still make the point.
Optimize XML Sitemap
An XML sitemap lists all the webpages/posts of your website. Search engines such as Google can refer to the XML sitemap as their crawling guide. Hence, it is an important factor in Technical SEO. You must include only the important URL of your website in the XML sitemap. Place category pages, posts, blogs, contact us, etc. Avoid pages that are not meant for ranking. These pages can be sitemap tags, author bio page, disclaimer pages, or temporary information pages with no original content. Make sure the XML sitemap auto-updates the new and optimized pages. You can submit your sitemap to search engines via tools such as Google Search Console or DYNO Mapper.
Work on Website Speed
Don’t we love websites that load at lightning speed? Of course, we do! Google terms Website Speed as one of the important ranking factors. You must find out the website speed using tools. The tools can give you a fair idea of the website speed and suggest tips to improve the page speed and rank on the SERPs faster. We recommend using Google Page Speed Insights. Ideally, you must upgrade the server, optimize image sizes, reduce plugin usage, upgrade your CMS to the latest versions, use light themes with fewer coding involved, optimize your JS and CSS files, use cache plugins, and more. We suggest using Google Page Speed Insights and GTmetrix.
Add SSL to your Website
No matter how perfect your website is, if it lacks security, be ready to lose massive traffic and prospect business. Internet Security is a major concern for people. You must add an SSL Certificate to your website. SSL stands for Secure Sockets Layer. It is a global standard of security technology. SSL enables encrypted communication, data exchange between a web server and a web browser. When you enable SSL on your website, it changes the HTTP in the URL to HTTPS, where this extra S stands for Secure. It builds trust among site visitors that their data is secure with this website. Connect to your hosting provider to enable SSL certification on your website, or you can connect to any SEO company in Pune or near your place to do it for you. SSL is not an option; it is a compulsory certification for all websites. Do it asap!
CONCLUSION
Technical SEO is the way to facilitate easy crawling and indexing of the website. If you are passionate about achieving the #1 rank on the search engines like Google, make Technical SEO your buddy. It is not simple, but it’s worth doing it. The above 6 strategies to uplift your website are a must to follow for ranking. However, the list of Technical SEO strategies is vast, and there is always something new to optimize and implement. Stay updated with algorithm changes, keep your website SEO optimized both On-page & Off-page and the rest Google will take care!
Aarna Systems is the leading SEO company in Pune. Our SEO experts are always updated with the SEO trends, and so far, we have optimized and ranked a significant number of client websites. We do SEO passionately. If you feel this technical SEO is too technical to tackle, we are here for you.
Get in touch with us for all SEO and Digital Marketing related services. It would be a pleasure to work for your business and make you the leaders, ranking high on the search results forever!
