Nowadays, most businesses have an online presence. The importance of digital marketing is felt over the years. Those days are long gone when only big brands were interested in capturing the market using online promotion. Today, Digital Marketing is one of the best ways to grow your business. It can attract quality leads to your store. For some, their whole business runs online.
The dynamic nature of Digital Marketing needs a careful strategy and planning to leave your mark in the crowd. As a business owner, you must step into the digital world with preparation. The competition is tough for all business sectors. Your website will need the right strategies at the right time on the right platform to rank on the SERPs. Before you start your digital efforts, you must understand it. Craft a Digital Marketing Strategy for leads, make loyal customers, and higher ROI.
What is a Digital Marketing Strategy?
Like Rome wasn’t built in a day, your business won’t reap the benefits as soon as you go live. Companies invest lots of effort, time, and money in creating a Digital Marketing Strategy
“Digital Marketing Strategy is a list of actions that can enable your business to grow, prosper, and achieve goals using the online marketing channels.”
You must remember there is no one-size-fits-all approach in Digital Marketing Strategies. Every business is different based on its industry, target market, location, and a lot more. Businesses must strategize their Digital Marketing plan or use templates to achieve goals. But, there are many steps involved in creating a strategy. Let’s understand it.
Create Buyer’s Persona
For a business, creating a buyer persona forms the crux of the Digital Marketing strategy. It means to understand who will buy your product/ services. Your buyers can be different, and so many make any buyer’s personas. Understand the demographics, psychographics, and behaviors of your target customer. You must also study the pain points and their buy patterns.
PRO TIP: 90% of companies that use personas create better insights into their buyers. So, you must invest your time in defining your target buyers. It will help you in making the right business decisions.
Specify your Goals & Relevant Tools
Every marketing effort has a goal to achieve. Determine your goals. You must set achievable goals aligned to your business’s goals in specific time duration and budget. It can be brand awareness, rebranding, lead generation, or more. Be clear about your destination. The right implementation of tools and strategies will be taken care of.
Let’s understand it by considering SEO success as a goal.
When it comes to SEO, setting clear goals is crucial for success. Specify whether you aim to increase organic traffic, improve website rankings, or boost conversion rates. Once you have defined your objectives, you can choose the relevant tools to achieve them. Tools like Google Analytics, SEMrush, Moz, and Ahrefs can provide valuable insights into keyword research, competitor analysis, and performance tracking. Select the tools that align with your goals and make informed decisions to optimize your SEO strategy. Connect to the best SEO Company in Pune for services that can help you soar in the SERP rankings.
PRO TIP: In 2018, out of $1.3 trillion spent on digital marketing, around $900 billion was wasted. Most of the strategies didn’t meet the goals. You definitely don’t want to be in the wasted list. Hence, be careful when determining your digital marketing goals. It has the potential to either make your business or break it!
Audit your current digital efforts
Most likely, you already have some digital presence in the form of owned media, earned media, or paid media. Check all these media and see what you already have and what else you need to achieve goals. This step eases your tasks. It helps determine the most suitable form of media to proceed with the new goals. Revise the content on the website, make it ideal for the next digital marketing strategy.
PRO TIP: 80% of marketers find their lead generation efforts somewhat effective or average. Hence, you must keep a check on current digital efforts and set your targets. Measure what you’ve achieved so far!
Determine your Budget
Every digital effort must have a pre-allocated budget. You must determine how much you can spend on various ad campaigns or content management. This will ensure that you don’t go overboard to meet your business goals and end up sliding into the losses. keeping your budget divided for campaigns. This will ensure you don’t overspend than the desired cost. This is a vital step, and you must remain attentive. Make sure you calculate all costs incurred for successful campaigning.
PRO TIP: 40% of marketers find proving the ROI on their marketing efforts a big challenge. Despite having campaign budgets sorted, a lot that can affect your calculation. Be wise when you specify a budget for each campaign and know when to stop your paid efforts.
Omnichannel v/s Multi-channel marketing – Which is better for you?
One of the biggest confusion amongst businesses is to choose a marketing method when they go online. There are always two options for every brand – Omnichannel and Multi-channel Marketing.
Omnichannel Marketing – This method provides brand consistency across all the platforms. It delivers the same user experience, either you go to the store or buy online. The approach of omnichannel marketing is buyer based and not the channel/medium.
Multi-channel Marketing- This method of marketing provides a personalized experience across the platforms. It delivers different user experience across different channels. Each channel has its strategy, goals, and offers. The approach of Multi-channel Marketing is channel-based. It does not consider brand communication consistency across all platforms.
Which is better for you?
Multi-channel marketing makes sure that a business has various touchpoints to connect. But, Omnichannel Marketing enhances the way people connect to the brand. It makes connections via seamless communication and consistent offerings. The competition is high, and you must maintain a single communication. It increases your brand recall. Thus, we recommend using Omni-Channel Marketing over multi-channel marketing.
Put your Digital Marketing Strategy into action!
Finally, It’s time to execute all the efforts, hard work you have done to make a digital marketing strategy. At this point, you must be clear about the requirements and have done all the research work for your campaigns. Now you can decide the work division. Assign the tasks to team members to make execution a less time-consuming process.
Implementing is more about testing your efforts. You must keep a check on the KPIs for your strategy from start till you achieve the goals. It will not only help in taking prompt actions but also guide you for making changes in the future. Did you know – Only 17% of marketers use landing page A/B tests to improve conversion rates. Do conduct A/B testing method to see which web page or campaign is performing better. Monitoring the result in this stage is very important to generate desired results. Once everything goes well, it’s time to enjoy the benefits, leads, and higher ROI. In the end, your efforts will be worth it!
Need Help?
Aarna Systems is a Digital Marketing Company in Pune. From defining the audience to tracking efforts, we give all digital marketing services. Discuss your goals with us and start winning more leads, better conversions, and business growth!
