We are in an era of digital transformation. People wish to visit your website before they contact you or visit your office. It has increased the need for an excellent web design and digital marketing plan overall. Many businesses that considered Digital Marketing as a secondary option are now investing their time, money, and efforts in making their digital presence strong. While everyone wants to be digitally available, a few make digital marketing plans that serve their business goals online. A Digital Marketing plan is a blueprint for achieving goals online and gaining profits in the form of leads, conversions, brand awareness, re-branding, etc. Every business has its own set of targets, objectives at a given point in time. There is no predefined digital marketing blueprint that fits your business 100% accurately unless you work on it. After all, it’s your business and the marketing ideas that can bring you success through traditional and online methods. Many people ask us about the key components that a digital marketing plan must have. Well, Digital Marketing is vast. There are innovations every day. So, listing out the best set for your business is challenging.
We make sure that our clients have a good understanding of Digital Marketing. We decided to write a blog on this topic and share the top 7 Digital Marketing Components of Digital Marketing. Our team feels these are the real game-changers of any digital marketing plan.
7 Key Components for your Digital Marketing Plan
1) Website Design
If you understand what Digital Marketing is, web design is an obvious component that you would like to work on. Bringing your prospective customers to the business website is the goal for most digital marketers. Website is the destination where all your digital strategies ultimately end in the form of Homepage, product page, or Landing page. However, a poor website design can ruin your eureka moment. Make your website 10x more appealing. It is where people start considering you to build professional relations or make a purchase. Make sure your website is mobile-friendly and has less loading time. It matters!
2) SEO (Search Engine Optimization)
While web design is about making your website robust and appealing to customers, SEO is about bringing customers to your website. Having an excellent website is of less use when people can’t find you online. SEO does this job for businesses. The SEO activities bring your website to the top of the search results when someone searches for related terms/products/services. The higher you rank, the better you receive traffic online. The fact that only 25% of the searchers visit the second pages of the SERPs makes SEO an essential component for a successful digital marketing strategy. It is also crucial for a long-term digital presence. If your goal is to be relevant to target customers locally and globally, having an SEO strategy is a must. Hire a seasoned SEO Company in Pune to help you get started with SEO success.
3) PPC ADS (Pay Per Click ADS)
Want quick digital marketing results? Try PPC Advertising. It merely is running paid ads on digital channels, websites to reach your target faster. The best part about PPC is its cost-efficiency. Unlike traditional advertising, PPC ads refer to Pay per click. It means that the advertiser only pays when the ad is clicked. There are almost no charges for reach or impressions here. You can set up various website banner ads, Google Ads, Facebook Ads and more using PPC. It can also complement your SEO activities by keeping you on top of the page until your website gains the 1st position rank through SEO. For businesses with less time in product launch, PPC is the best way to opt.
4) Social Media Marketing
Everyone is on Social Media ( or at least the majority). People use social media for entertainment and news. This makes social media a perfect place to give a gentle introduction and reminder about your business. Keep your social media accounts active through business-related posts, stories, updates, funny memes, infographics, industry statistics, ask questions, run contests, and more. These platforms are meant for connections and interactions. Make the most of it by directly connecting to your target audience. Give them reasons to feel connected towards your brand offerings. It helps target customers to make fast purchase decisions. Also, you can establish good brand loyalty with engaging social media campaigns.
5) Content Marketing
Content is known as the king of SEO and Digital Marketing overall. It’s content that drives a brand to the heights of success in the online world. If you have a strong content strategy, you are all set to win quality leads, convert them into customers and establish long-term business relationships with them. Be it SEO, PPC, or Social media marketing; content is everywhere. It would help if you had useful blogs and content on a website for on-page SEO, need to have crisp content for Off-page SEO Activities. For PPC, your ad campaigns should have the power to persuade target customers to take action. Social media is all about connecting and requires a strong content plan to keep your followers updated and entertained. Good content is the way to stay ahead of your competitors. Let’s create good content together!
6) e-Mail Marketing
Trust us; email marketing is never getting old-fashioned. It was, is, and will be the most adopted method for a formal yet relaxed way of connecting with target customers or existing ones. People don’t mind sharing their email IDs for the perks such as an e-Book, Discount Offer, Hacks, etc. While they share emails, businesses consider it as leads. You can now connect to interested people over the mail and give them a gentle reminder of your business. It’s one of the most adopted ways to enhance brand recall value. Also, email copy is a way to persuade customers. Be formal yet playful with words. Keep your subject line catchy and in sync with your email copy.
7) Digital Marketing Analytics
While businesses blend their digital marketing strategies using the above components, they don’t need to play blindfolded. Digital Marketing gives detailed statistics that show your digital performance. Businesses should use this data to plan, alter, and curate new ways to engage customers. It shows how people are reacting to your digital efforts. You can analyze which content format is getting more leads and use that type of content strategy in the future. Keeping a close eye on analytics helps you to understand the buying behavior of your target audience. So, make the most of this digital marketing component and compare your results weekly or at least every month. Observe, analyze and optimize to skyrocket your business with digital marketing.
Well, the list is not yet over. There are many other components that you can use in your business’s digital marketing plan. However, now you can be sure that these are the best ones to add. Create an excellent digital marketing plan with us and win quality clients, better ROI, and brand success, one that your digital competitors can only dream about. Aarna Systems a leading digital marketing company in Pune can make it a reality. Want to know how we can help? Get in touch with our team soon!
