Digital marketing is evolving at the highest rate than ever before. Many new brands are stepping into the online world. They want to get more business, recognition, and ultimately to turn into a well-known brand. It is easy for existing brands to start their digital marketing. Within a few months, they can easily climb up at the first rank of Google SERPs.
Unfortunately, the road is not so smooth for startups. They need to grow their digital presence within a limited budget. The digital competition is high for every industry now. The cut-throat chase to grab the first place on google is never-ending. Startups have budget limitations and real-world pressure to survive and rise. In such a scenario, content marketing can lend you a helping hand to climb up. For startup owners, it is essential to know about content, and it’s benefits.
What is Content Marketing?
According to the Content Marketing Institute, an ultimate hub of all content-related information, Content Marketing is defined as: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
If we put it together in our words, it is an online marketing strategy that can bring your business more clients, increase brand awareness and ultimately, brand loyalty. Your content strategy should provide information that matters. It should persuade your audience to learn more about you. Always focus on presenting content in an attractive manner across many digital channels.
How to use content marketing for your Startup?
Most of the startup owners are ready with the marketing plan from the beginning. Well, incorporating smart content into your existing plans can be accessible and effective. First thing first, your communication should be in sync across all marketing efforts. Content marketing is a powerful way to give your marketing goals a digital boost. It is Perfectly said “Content is King” but Engagement is the Queen. Smartly align it with your other marketing tactics to spread a consistent message across all channels of your brand communication.
A step by step guide to creating a content strategy that works!
You cannot start posting anything random to activate your social media and hope for getting good brand awareness in the market soon. Be very creative; grab the eyeballs from day one. It will need a strategic plan to create content that brings your Startup- awareness, recognition, and sales. The priority of the goals is up to you.
Know your audience
When you aim for good branding, you need to know your customers very well. Research on the demographics, psychographics, and buying behaviour of your audience. This step is very crucial for determining your content components and channels.
Determine your Marketing goals
By now you know, what your customers do, where can you tap them and what should be the tone of your content. It is time for you to determine what is your expectations from the content marketing efforts. What is your goal behind content marketing?
Create a Content strategy
The big picture is clear now. You know a big idea and the target audience. It is time to draft a content strategy. Determine the main topics that will be discussed, used in your content. Infographics, blogs, podcasts, books, videos, emailers, etc. can be used for content. It would be best if you plan your content distribution channels. Observe where your target audience surfs more. Do include those channels in your strategy. Its a must for successful content marketing. Decide your content marketing time frame. Also, specify the KPIs and measuring tools that you will use to track your content performance.
Work On Content Plan
Yes, the strategy for your content is now clear. Content Plan is still the crucial part you need to work on. Make a smart calendar for your content. Write down the topics you need to cover and channels you need to focus on. You can create a monthly plan and break it into week-wise content requirements. It will make your work easy and trackable.
Get. Set. Write
It’s time to write good content for your Startup. If you are not confident about writing, go for a content writing agency in your budget. Right creatives, along with your content, are essential to make it appealing to the readers. Take the help of graphic designers for images. You can use images that are labelled for reuse/ or available without copyrights. Keep a check on your content performance using various SEO & analytics tools.
Content Marketing can make your Startup a brand. Yes, you were reading about it. But what exactly should be your focus area to transform your Startup into a brand? Well, it is a strategy behind every piece of your content. For a brand, you need to work on quality content.
Sow the content seeds right from the beginning!
Your content should leave a long-lasting impression of your company. Choose topics that can bring traffic to your website, not for months but years to come. Write content as if you are already a market leader. Sound confident, provide solutions and give them reasons to get back to you always.
Once you crack the wall between you and your target audience, you will win it for sure. By wall we mean, unawareness of your brand. Be attentive to the online behaviour of your audience. See if they are liking your content or commenting negatively. If it is negative, go back, and change/modify your content. Be an active communicator. Respond to the comments, reply to your content. It is vital for you to care about your online content and it’s reputation. Acknowledge the appreciation and apologize for mistakes. People are more inclined to brands that communicate actively. Content + Effective communication will lead your business to the paths of success.
Final Thoughts
The scope of Content in Digital Marketing is vast. In fact, content rules SEO. A smart content marketing approach to your Startup can be a game-changer. The information in this blog is the tip of the iceberg. There is a lot to explain and even more to put in place for a long term content strategy.
Aarna Systems is a leading digital marketing company in Pune. We are always excited to transform startups, SMEs from all sectors into brands. Our company provides 360-degree digital marketing solutions to grow your brand. Content is an essential component of digital marketing, is our prime focus in projects. If you wish to give your Startup a professional content boost, get in touch with us soon.
The key objective should be to add value to the customers buying journey. With quality content, reaching to the right target audience at the right time in their journey with the right piece of content helps the user in their buying decision.
We are ready to create a content masterpieces for you!
