SEO is a set of strategies for maximizing your website’s ranking on the Search Engine Page Results ( SERPs). Interestingly, the assumptions, practices, strategies of doing SEO has many versions. There is no single road map for perfect SEO. You can do it your way or get strategy inspirations from your competitors. However, you must focus on ethical SEO practices only. Doing SEO blindly is a waste of time, money, efforts, and resources. What if I tell you –
Google can penalize your website
Yes! Google can remove your website from the index or lower your ranking. It means your prospective customers will not be able to find you on Google or you will lose much quality traffic due to less ranking. Both cases are a nightmare for a digital marketer. Aren’t they? This is why following the guidelines set by Google is a must if you wish to grow. These guidelines are not very rough. All it expects is ethical digital marketing practices from websites. Every single day is important when you aspire to grow your business online. Since the most popular search engine is Google, Abiding by its guidelines is a crucial factor for ranking and gaining business.
Where are you going wrong in SEO?
Phew! As mentioned earlier, there is no single blueprint for SEO. Every website is different, the target audience is diverse, and their marketing agendas are different. Generalizing SEO strategies is not a fruitful SEO practice. You may feel that every move in your strategy is perfect. However, SEO is a deep blue sea, and you must know how to do scuba in dark ends. The limitations are many. Most of the time, people think they understood SEO completely. Well, it is a full-time job. Staying updated, applying the right strategies, monitoring results constantly works.
Let’s find out the common mistakes that people do in SEO and how they can be fixed.
Keyword Matters
You know the biggest mistake that people do is aiming too high. Suppose you have a mobile repair store. You are using online channels to promote it with high search volume keywords such as “mobile repair”. Ranking for this keyword is a tough job.
Especially when you are a small business and competition is tough. This is where it goes wrong. Instead of using these high search volume words, you can go for long-tail keywords with less search volume. You can use location-specific keywords such as a mobile repair shop in Pune. Fix this as soon as possible. Let Google index your website in the right category with a higher ranking.
Poor Title & Meta Description
The job of SEO doesn’t end with placing the right keywords on the webpage. You need to write smart Title & Meta Description as well. They are an important factor in optimization for search engines. Basically, Titles and Meta Descriptions informs the searcher If you are skipping this step, you are most probably losing the potential traffic and ranking privilege. Pay attention to it and write compelling titles and meta descriptions to rank your page in the SERPs fast. You can take the help of SEO companies in Pune or your city for a professional SEO touch.
Content Builds & Kills
There is a reason ‘Content is the King of SEO’. Great content with the right keyword placement can bring you enormous traffic. Whereas an off-topic, short, keyword less content is nothing more than a piece of information on the internet without any relevance. Make sure your website contains high-quality content. Refrain from using too many keywords in the blogs. Balance out the keywords density and maintain decent around 500-1000 words of content in your blogs. You can go for long content blogs as well. In fact, many SEO experts believe that larger the blog, better it ranks. You can try this strategy but maintain content relevant and original throughout the blog or webpage.
Using Spamful Black Hat tactics
There are always short cuts to success. Are they long term? No!
Similarly, SEO has short cuts to rule the first position or at least the first page on the SERPs without much hassle. The set of practices that violates the search engine guidelines but gains the ranking are called Black Hat SEO. These tactics include excessive link exchanges, keyword stuffing, link purchase, blog commenting, spam guest posting, link building on spam directories and more. The search engine can give your website a significant jump, but it is not lifelong. It can lead your website in trouble surrounded by penalties and a drastic drop in your organic traffic. If you are using any such tactic, stop it right away. Switch to White Hat SEO practices and enjoy the ranking benefits in the long run.
Missing out the Mobile – view
Most probably, you are reading this blog on mobile. Guess what? We aren’t shocked. Today, most of people browse via mobile. This is one of the most important SEO mistakes that marketers do. They forget about Mobile-friendly website. Your website should give a similar ‘keep scrolling’ vibes to the website visitor. Understand a mobile responsive website is a need. What are you waiting for? Check your website from mobile. See if you can really find all the options fitting in that small mobile screen? Are you able to read the content? Are you able to book an appointment by tapping the call to action button? Well, there is a lot more you must test when it comes to a mobile-friendly website. Get started with Mobile optimization now.
SEO is vast and ever-changing. You cannot apply the same tactics you used to 10 years back. A lot has been changed, and search engines make hundreds of changes in their algorithm every year. This is why summing up all the mistakes is not possible. Every new algorithm update brings a change in the way SEO is done today. SO, maybe you will need to stay tuned to the SEO world or get in touch with Aarna Systems. We are an SEO services company in Pune. Want to know why are you not ranking high despite following decent SEO practices? Get in touch with us. We can help your website soar high on the SERPs.
Let’s team up for your website growth and business opportunities.
