SEO Archives

What is Performance Marketing? Why Does It Matter?

Digital Marketing, SEO / By Sachin / February 12, 2024

With around the world annual spending on digital advertising surpassing $325 billion, it’s not a surprise that different approaches to online marketing are appearing. Among these new approaches is performance marketing, likewise called performance media marketing or digital performance marketing. Let’s explore what is performance marketing and why does it matter? What Is Performance Marketing? …

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Key Performance Indicators to track SEO -Aarna Systems

What are the most important KPIs (Key Performance Indicators) to track SEO success?

SEO / By Sachin / February 9, 2024

Making a website, doing SEO, using engaging content, social media posting -all these strategies marketers use, have an intent to it. You aim to achieve specific goals through these efforts. Either you want to make brand awareness, attract more traffic to your site, generate target specific leads, generate funds, help your clients with online support, …

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What is Technical SEO and how to do it the right way?

Digital Marketing, SEO / By Sachin / February 2, 2024

Technical SEO plays an integral part in the performance of the website on the SERPs. In fact, it is so vital that most of your On-page & Off-page SEO efforts can go in vain if your website lacks Technical SEO. If you are new to the SEO world, a thorough understanding of Technical SEO will …

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Tips and Tricks to Generate Leads With SEO

Tips and Tricks to Generate Leads for Business by SEO Agency

SEO / By Sachin / January 30, 2024

Whether it is a small or big business, in today’s time, there is a need for everybody to be there on the Internet. The online presence of your business is a MUST. And if you are lagging, then in no time you will be lost in the crowd. Everyone needs SEO to keep up with …

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NAVIGATING THE RISE OF AI IN SEO: FRIEND OR FOE FOR SEO SPECIALISTS?

SEO / By Sachin / January 23, 2024

As the Internet continues to expand and the amount of content online grows exponentially, the task of standing out in the vast sea of information becomes increasingly complex. Companies and individuals looking to gain visibility on search engines must now turn to more sophisticated strategies to garnish attention. Enter the realm of Artificial Intelligence (AI), …

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How to generate high quality leads for Healthcare Business?

Digital Marketing, SEO / By Sachin / January 4, 2024

With healthcare facilities, hospitals in the spotlight, there’s a focus on brand management, PR, and communication– on improving the patient experience while innovating new ways to keep lead generation humming. Hospitals are businesses too, after all, and their marketing functions have actually officially been kicked into overdrive. In our work with healthcare facilities and groups …

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5 Key Ingredients of a Successful Digital Marketing Strategy

Digital Marketing, SEO / By Sachin / January 2, 2024

Did you know that almost half of all businesses don’t have clearly defined digital advertising and marketing plans? That fact is mind-blowing, especially since internet marketing approaches drive a dramatically higher ROI than traditional advertising. If you do not use digital marketing presently, you’re most likely missing out on important leads as well as sales. …

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The Ultimate Guide to Local SEO for Multiple Locations: 10 Expert Tips

SEO / By Sachin / December 26, 2023

Imagine a customer craving your delicious burger searches “best burger near me.” Suddenly, boom! Your burger outlet pops up on top of their search results, not just for your main branch, but for the one closest to them! That’s the magic of local SEO for multi-location businesses. Local SEO has become crucial for businesses …

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Algorithm updates so far [2020] -Aarna System

What is Google Algorithm? Algorithm updates so far [2023]

SEO / By Sachin / November 29, 2023

You ever wondered how Google displays the most relevant search results at such a lightning speed to you? Well, it’s Google Algorithm. These are complex systems that Google uses to collect/retrieve data from the search index and delivers the most relevant results from its Search Engine Page Results (SERPs) for the keyword you used for …

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The Impact of Google’s September 2023 Helpful Content Update on SEO

SEO / By Sachin / November 28, 2023

The Google Helpful Content Update is a game-changer for SEO professionals, content creators, and digital marketers alike. As anticipated by our SEO Experts at Aarna Systems, Google’s insatiable desire to provide the best possible user experience has led to another significant update, unveiled in September 2023 – The Google Helpful Content Update. The latest Helpful …

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