How Aarna Systems helped Sangitam Travels establish strong Social Media Presence
Sangitam Travels is one of the pioneer players of bus transportation services in Jalgaon, Maharashtra. They run various buses starting from Jalgaon to multiple cities. Sangitam Travels focus on providing world-class comfortable services to ensure customer satisfaction and guarantee safe and memorable journeys. They have served more than a million passengers over the years.
OBJECTIVES
Being a three-decades-old legacy, they wanted to adapt to the modern era by connecting to people on Social Media. They felt the need for leveraging their social media efforts as the competition has significantly increased in the past few years. The same billboards, pamphlets are less effective without a strong social media presence. This is what motivated Sangitam Travels to take a step beyond having a business website. The company approached us for Social Media Marketing (SMM) Services. Their requirements were very clear to us. Good social media engagement can bridge the communication gap and keep their target audience informed, engaged, and ultimately help businesses gain profits via social media presence and blogs for basic Search Engine Optimization purposes.
CHALLENGES
The direct competitors of Sangitam Travels did not have a strong social media presence. It was an advantage, and a challenge as the target audience was not aware of such travel brands’ presence on social media. However, we picked the brighter side and decided to plan their social media strategy. The challenge on the creative front was to communicate in the target audience’s preferred language effectively. In this case, the Khandeshi language (spoken in the Khandesh region, wedged between the territory of Bhili and Marathi) was required. The client wanted to use less English and more Khandeshi language touch across social media channels to target region-specific travellers.
OUR DIGITAL APPROACH
At Aarna Systems, we believe in tailor-made digital marketing strategies as per the client’s business needs. Our team came up with creative social media content & posting calendar for Sangitam’s official Facebook handle. We paid special attention to stand out and grab the eyeballs with powerful and relatable social media content. Our posts were very interactive in nature. Like we mentioned about language, our content creators added the tinge of creativity to the creatives in Khandeshi & Marathi language social media posts. We were clear about one thing from the beginning -We must persuade the target audience to successfully connect with the content and respond to Sangitam’s posts in a very effortless way.
THE IMPACT
As we began with our social media marketing plan, we observed that the audience is very interactive, and the scope is not limited to bus schedule updates or routes. This is where we decided to go steps further and improve user engagement with every post. People started relating to the posts, and lots of likes, comments poured in. We also helped in elevating the brand recall value using innovative and situational content. Our social media strategy brought many unique likes and shares within a few days of starting the project. On the business front, Sangitam experienced growth in sales. Many travellers also suggested new routes they would like to travel with Sangitam. Well, we can say the trust factor got elevated amongst the regular and new travellers due to the company’s excellent service accompanied by an engaging social media presence.
Here are some creative social media posts that received good responses on Facebook. Have a look.
RESULT
Today, Sangitam Travels has around 8750+ followers on Facebook. Their Facebook posts enjoy great reach, impressions and actions. Due to the months-long lockdown, Sangitam Travels services had to take a break from being in the travel industry. However, with the help of strong social media marketing efforts before lockdown, the company got an edge over competitors and passed the lockdown period swiftly. The negative impact on social media popularity is negligible. Indeed, a brand that invests in digital marketing in advance reaps excellent benefits!
A good mix of social media content calendar and digital marketing strategy is one of the leading reasons people trust Sangitam Travels today. Being a leading Digital Marketing Company in India, experts at Aarna Systems suggest the scope of Sangitam Travels is vast. Social Media is just the first step towards digital and brand success.
