How Aarna Systems helped Sanskruti World School establish itself as a leading education brand in Boisar with Digital Marketing Strategies
Sanskruti World School, managed by Adhikari Group, brought world-class education to the suburbs of Mumbai – Boisar & Palghar. They offer CBSE Board education from Nursery to Grade X and have a Junior College on their campus for all three streams- Science, Commerce, and Arts. Their effective learning practices include creative thinking, communication, interactive learning and more. The school is committed to shaping students to be passionate learners, global citizens, and future-ready.
OBJECTIVES
Launching a comprehensive education hub in Boisar, our client’s goal was to create brand awareness across Boisar and nearby suburbs, create a user-friendly school website, maximize brand engagement, increase admission inquiries, and establish the school as a credible education brand in the long run. We teamed up to achieve these goals and connect students better to education.
CHALLENGES
Imagine using Digital Marketing for a School located in the suburbs of Mumbai – Boisar & Palghar. For those unaware of this location, Boisar & Palghar has moderate literacy levels, and the locals majorly communicate in the regional Marathi language. People here are not very internet -savvy. Hence, it was difficult to convey the right message to the right audience through the right digital channel. While the Mumbai suburbs are at their developing stage, Boisar & Palghar already have some very reputed schools. The challenge was also to enter in direct competition with the well-established schools. To the top of it, the school started its first batch in the year 2020 (during the corona-virus pandemic lockdown). It was a very challenging task for the school and digital team to gain parents’ trust in the newly opened school with the new normal – Online Classes.
OUR DIGITAL APPROACH
All the odds being on our side, we were confident about this project. Our digital team did a thorough analysis of the online behavior of people residing in our target locations – Boisar, Palghar and nearby areas. This helped us in determining the specific set of keywords to reach SEO goals. We designed and developed a responsive website, published blogs on education, life skills, and students’ holistic development. We understood our target audience’s social media behavior are majorly limited to Facebook and some fractions to Instagram & Twitter. For Social Media Marketing, we engaged the target audience with creative posts highlighting the school’s facilities, advantages, awareness on the CBSE board, interesting facts, quiz questions, parenting tips, online school activities, admission updates and more. Our Paid Advertising experts used a strategic lead generation funnel for ads. We leveled the social media ads in various stages – Awareness, Consideration, Conversion to target and acquire leads efficiently.
THE IMPACT
SEO
After 6 months of implementing SEO strategies, Sanskruti World School’s 7 out of 9 keywords ranked on the first page. Keyword ‘English Primary School in Boisar’ ranked in 2nd position. Keyword ‘Nursery and Primary School’ in Boisar ranked in 3rd position. The school’s website started receiving good organic traffic, generating more admission inquiries and credibility. Indeed, our smart SEO efforts proved fruitful for the client.
PAID ADS
Aarna Systems’ smart digital advertising strategy poured in lots of admission enquiry leads for Sanskruti World School within a short span. It brought 589 Whatsapp Leads, 316 Website Call Leads, 192 leads filled the online form, etc. The avg. conversion rate exceeded the expectations.
Ad campaigns with 688,299 Total Reach and 80,770 Post Engagement initiated school admissions successfully in 2020.
OUR AD CREATIVES
We ran the ads in two languages – English & Marathi for better targeting and conversion. Ad creatives were designed, keeping the target students’ age group in mind.
SOCIAL MEDIA
Our team brainstormed ways to keep the School active on Social Media – Facebook, Instagram & Twitter. Now, Sanskruti World School’s official page is filled with interesting posts, quizzes, information, and learning motivation for students. Most of the traditional school setups in Boisar don’t use social media marketing strategies actively. This earned a brownie point for Sanskruti World School. Now, the school is gaining attention & appreciation for its social media engagement.
SOCIAL MEDIA CREATIVES
THE RESULT
Today, Sanskruti World School is a well-known educational institution in the Mumbai Suburbs-Boisar & Palghar. The year 2020 was challenging for all. However, it did not stop our client from stepping into the education sector with sheer determination, exclusive technology and smart digital marketing services. People of Boisar got engaged through our subtle digital marketing strategy at the initial stage. Despite being pandemic, the school admissions kept rising till September 2020 and finally school had to close the admission. Imagine the overwhelming response for a newly opened. The school conducted online classes, celebrated online events and this also helped in gaining parents’ trust. In just one year, the school managed to establish a brand voice and recognition in Boisar and nearby areas. Our digital activities helped the client to gain the edge over the competitors. Our experts gave the school a brand identity and it sets it apart from the well-established schools in Boisar. Now the next batch of admissions have started and the school portals are again filled with admission inquiries. We are glad!
Balancing our strategy with the target location and audience took a careful observation and analysis, carried out by our seasoned digital experts. Being a leading digital marketing company in Pune, Aarna Systems believes it is just the beginning. As a team of digital experts, we are all set to help our client achieve incredible feats in the education sector.
