Remember the days when marketing was about showing your products with a simple Call-To-Action? Good days but old days! The old techniques of marketing don’t work today as brands in the market are increasing, and so the competition. As a result, brands are leveling up their marketing game. On the other hand, customers are also exposed to many brands offering the same products. They have many choices, and only displaying your products will leave your business far behind the competitors. You need to prioritize customers before your products. It’s 2021, and the successful brands don’t sell; they tell stories. Marketers focus on delivering experiences through their digital marketing strategies. Social media marketing, paid ads (PPC), influencer marketing rules the digital world, but the saturation is near. The new big in digital marketing will be Augmented Reality. So is Augmented Reality the Future Of Digital Marketing?
WHAT IS AUGMENTED REALITY
Most people get confused between Augmented Reality (AR) and Virtual Reality (VR). These both are different. VR creates a 360° multi-projected environment near the viewers. It changes how a viewer experiences the whole VR-supported game, video, movies, and more. AR is a digital technology that creates an immersive experience. People can use their mobile phones and apps to experience AR, but VR generally requires a specialized gadget like a VR Headset to enjoy it. Augmented Reality comes in handy to marketers as they don’t need to start from scratch. Most of the big brands already have apps. All they need is a strong AR strategy to give customers an immersive experience in short a visual treat they would love to enjoy. This is why big brands have already begun investing in the top class Augmented Reality strategies to blend their product with an unforgettable user experience. Let’s find out why AR is one of the promising digital marketing strategies for the future.
EXPONENTIAL MARKET GROWTH
Why are we so confident about Augmented Reality as the future of Digital Marketing? Well, this astonishing AR & VR statistic speaks for itself. India’s AR & VR Industry is expected to grow to US$ 0.5 billion industry by 2022. India is also set to become one of the leading suppliers of global immersive technology demand. As the Augmented Reality technology industries in India are expanding, marketers will soon find it more accessible and personalized to invest in. Being a leading Digital Marketing Company in Pune, India, we are more focused on AR-compatible App Development services to help brands adopt AR with ease.
PROMOTES BRAND CONNECTION
Nowadays, people are surrounded by brands. However, not every brand tops the chart. People value brands that value their emotions. The brands are very well connected to their prospective customers through active social presence, but saturation is near. So, brands are moving towards augmented reality to stand out and stay at the top of customers’ mind recall. AR also serves as a great piece of content to engage customers. While social media is about staying connected, AR can treat customers with an immersive experience that’s more memorable than a social media post.
ENHANCES BRAND AWARENESS
Imagine your company has come up with a very cool AR Campaign. Since your AR efforts have a good connect factor with the audience, it is more likely to attract eyeballs. Your target audience may share it with their peers or in the age of social media; it may also be viral. So, adopting augmented reality for brand engagement can also increase your brand awareness. AR is a win-win for brands. If your campaigning is on point, nothing can stop your brand from enjoying maximum attention and creating a good brand value in the long term.
OFFERS GREAT PRODUCT EXPERIENCE
Don’t we all wish we could just try products online before we buy? Well, Augmented Reality has got our back. Brands are now making online products buying a more immersive experience with Augmented Reality. Brands such as IKEA (Furniture & Home Decor Brand) and L’Oreal Paris are steps ahead in giving their customers the best AR experience. In L’Oreal Paris App, customers can try different lipstick shades before they buy it. They can select a skin tone model to get the perfect shade—no wonder why the level of brand satisfaction in L’Oreal customers is high. IKEA also offers a chance to try different furniture before you buy it. Yes! Customers can check which product is fitting in their home/office space and the color combinations. Sounds futuristic, right?. These examples make emerging brands believe in Augmented Reality more strongly.
GOOD FOR B2B COLLABORATIONS
Just like B2C, Augmented Reality has the potential to ease the B2B Collaborations. Often, the expectations do not meet the outcome (most common error in manufacturing, construction, and IT Solutions). When you create an Augmented Reality based Project Model, the chances of mistakes become less and productivity goes high. It keeps all the managers and team in sync about the project expectation. AR also helps in marketing products and services before the actual offering is ready. Marketers don’t need to wait till the final product is ready. They can start marketing with AR Models’ help and generate more sales in the expected time or before. Many Real Estate Brands have already adopted this method of early marketing.
WHEN TO START MY BRAND’S AUGMENTED REALITY?
Today. Yes, if you ask a marketer about when you should step into the future, the answer you can expect is ‘TODAY’. However, it is crucial to analyze your brand before investing in Augmented Reality. Thoroughly understand your target customers, their demographics-psychographics. Not every brand’s AR efforts are the same. At Aarna Systems, we suggest you stay prepared for adopting Augmented Reality for your brand. You can make a grand product launch with the help of AR. Be ready with a robust brand app with useful downloads to skyrocket your AR efforts as and when needed. Don’t have a brand app yet? Let us help you in making the best app for your brand. Being the best digital marketing company in Pune, and the best Website Design & App Development company, we are here to serve your customers a wonderful experience, they have only imagined so far!
Let’s explore your brand’s App Development requirements with Aarna Systems today!
