“People ignore design that ignores people.” – Frank Chimero.
Apparently, yes! This principle perfectly describes the need for a user-friendly website. Wondering why your website is failing to attract more visitors- when was the last time you reviewed your website to see how effectively it is helping you attract new customers? Let’s get the basics right first- just getting people to visit isn’t enough, you need to make them feel welcome and convince them your amazing products (or services) are exactly what they need! It is crucial to optimize the visitor experience so they are more likely to become customers.
As a seasoned web design company in Pune, we help our clients boost their website traffic with excellent, user-friendly web designs and SEO. Let us suggest you some quick changes to make your website a visitor magnet right away!
Win More Traffic: 8 Speedy Website Changes You Need
Pay Attention to Aesthetics
Visual design and aesthetics of a website can positively or negatively influence visitor perceptions. An attractive, well-designed website leaves a great first impression and tends to be more engaging. Ensure you use the right colours, white space, images and contrast levels to create an appealing and aesthetically pleasing design. The colour scheme needs to match your brand identity. The layout should be clean, clutter-free and optimized for mobile and desktop. An aesthetic website makes visitors feel good and improves their experience. Hire a professional web design company to re-design your website (if required)
Add a Pop-up
Timely pop-ups on your website are an effective way to promote offers, grab attention and collect leads. You can use pop-ups to welcome visitors, announce discounts, or encourage newsletter signups. Test different pop-up designs and content using A/B testing to find the most converting one. Only a few visitors may interact with a pop-up but it is a good way to boost conversions without disrupting the user experience if used judiciously. Make sure to use pop-ups sparingly to avoid annoying visitors.
Include Clear Calls to Action
Calls to action (CTAs) are directives that encourage a visitor to take a specific action like calling, registering or learning more. Having prominent, highlighted CTAs on key pages encourages visitors to convert into customers. For example, product pages should have a “Add to Cart” CTA while the homepage could have a “Contact Us” CTA. Test different CTA buttons and copy to optimize for best results. CTAs help convert website traffic into leads and sales by guiding visitors to the next step.
Add Social Media Sharing Buttons
Visitors who enjoy your content are likely to share it with their friends and followers on social media. By adding social sharing buttons for platforms like Facebook, Twitter, LinkedIn etc you can encourage sharing and gain more exposure. Their network of friends and followers may then also visit your website. Some social media platforms also suggest shared content with others with similar interests. This can help you reach a whole new potential audience for your business through social signals.
Keep Content Updated Regularly
Outdated website content is a huge turn-off for visitors and can harm your credibility. Having a regular content calendar and publishing schedule keeps your website fresh and engaging. Hire a web development company to update your blog, articles, case studies, landing pages etc at least once a month. Also, ensure all links and pages on your website work correctly. Set up Google Alerts for your business to stay up-to-date on industry trends and make necessary changes regularly. Customers are more likely to trust and recommend an actively maintained website.
Focus on User Experience
A cluttered, confusing website leads to high bounce rates and frustrates users. Pay attention to details like load time, responsiveness across devices, intuitive navigation, and appealing fonts and colours to optimize the overall user experience. Get feedback from users through surveys to identify pain points. Continually refine and improve site speed, accessibility and usability. Try browsing your website like a new visitor to catch issues. A seamless, delightful experience is very important in attracting and retaining visitors.
Add Internal Links
Adding internal links between the pages of your website is a great way to improve user experience and search engine optimization. Internal links help search engines understand the structure and hierarchy of your content. This allows search engines to assign more value and rankings to important pages compared to others. Internal linking also helps visitors easily navigate between relevant pages on your site. Make sure to add internal links to key pages like your product or service pages from content pages . This will help improve conversions.
Update Your Google My Business Profile
Your Google My Business profile is crucial for local search visibility. Ensuring it is updated with accurate information like business name, address, photos, services/products and website URL will help local customers find you more easily. You should also publish posts on your GMB profile about new offerings, deals, events etc. Google gives more importance to active GMB profiles for local rankings. Posts on GMB profiles tend to see good click-through rates directly leading potential customers to your website or landing pages.
Hire the Best Web Design Company for Instant Impact
As you can see, whether it’s optimizing for local search, improving design aspects, or guiding visitors with clear calls to action – even simple adjustments can lead to big differences. Now you know applying these strategies is one thing but being able to track their impact and ensure continuous progress is equally important. This is where having the right tools like Google Analytics comes in handy. By analyzing trends in traffic sources, visitor behaviour and conversions, you’ll gain valuable insights into what’s working well and what still needs improvement. It’ll allow you to optimize further over time forever better outcomes.
So, what are you waiting for? Take the help of an experienced web design company in Pune like Aarna Systems, to implement these changes. Our experts can analyze your website and assist with optimization for better user experience and conversions. Let us help you turn your website into a conversion machine with strategic web design changes that are quick and proven. Get in touch to discuss today!
