As the world’s leading social media platform, with billions of users, Facebook is too big of a chance to miss out for marketers. Facebook has 2 main types of advertising. They are Facebook ads and Facebook Boosted posts. Both these types of advertising can be really gratifying if used well.
When you’re marketing your brand name on Facebook, you might not know which alternatives are right for your brand’s objectives. If you’re unfamiliar with the fine details of social media marketing, it can be hard to nail down crucial choices, like selecting between Facebook ads and Boosted posts. This will allow you to reach those you prefer, in the most effective way. What is the main difference between Facebook ads and Facebook-boosted posts?
What are Facebook Ads?
Some users discover it difficult to distinguish between Facebook advertisements and boosted posts. That’s because lots of advertisements appear straight in users’ News Feeds, best alongside status updates, photos, and videos from their friends. While ads constantly bring a “Sponsored Content” note in light grey text, they are sometimes equivalent to boosted posts in other methods.
The greatest difference between Facebook ads and boosted posts is what’s under the hood. Facebook ads offer a range of analytics alternatives, offering numerous various methods brands can track advertisement engagement and define campaign objectives. What’s more, Facebook advertisements offer extreme targeting options, permitting you to target ads to users by age, gender, location, interests, and other requirements.
Facebook advertisements also have richer formatting choices than boosted posts, with alternatives for carousel advertisements, slideshow advertisements, canvas advertisements, and more. Some of Facebook’s ad formats are built with particular campaign objectives in mind, with alternatives for ads that collect leads, direct users to your website, and promote items. Facebook Advertisements can also include call-to-action buttons, making them a more attractive choice for social media marketing experts. The idea behind Facebook advertisements resembles that of traditional advertising. It intends to generate more awareness and uses algorithms to understand users who are the most likely to be thinking about certain products. The advertising brand will usually be less engaged than with an enhanced post and will rely more on the advert itself to generate interest. This could be through the media or through a link to a services or product.
What more can I do with Facebook Ads?
Choose different ad positionings: When you boost a post, you’ll be able to check or uncheck whether or not you want to put your ad in Instagram in addition to Facebook mobile and desktop Feed. With Facebook advertisements, you get the added advantage of choosing placements in Facebook Feed side advertisements, Messenger ads, Instagram stories, instant posts, and Audience Network.
Usage particular advertisement goals: Choosing an advertisement objective early on will help you to focus on which campaign type best lines up with your existing business objectives. Boosted posts permits you to focus on website clicks, Page engagement and regional business promotions, however the full ads system in Ads Manager lets you choose objectives like store traffic, conversions, and list building. You can also develop and handle advertisements through the Ads Manager. A digital advertising and SEO company in Pune will be of great help when running Facebook Ads.
Keep creative control: With Facebook Ads developed through Ads Manager, you can design an ad that fits your goals. Develop carousel advertisements, include specific descriptions and add a call-to-action button that’ll drive more of your audience to take action. These are only a few of the creative and formatting options readily available in Ads Manager that isn’t available when increasing a post from your Page.
Use advanced targeting capabilities: Boosting posts let you select interests, age and gender for your advertisement targeting. This assists you reach individuals who more than likely appreciate your business. With Facebook advertisements, you can use more advanced tools to produce overlapping audience types, lookalike audiences, and more.
What is Facebook Boosted Post?
Boosted posts are a little less complex than Facebook advertisements and are simpler to get a handle on if you are used to Facebook’s News Feed. Unlike an advertisement, an improved post is just a routine Facebook post that you pay to reach a wider audience. This ensures that your post is seen by a larger variety of users, or seen more frequently by users who are most likely to engage with its content. When you boost a post, it’ll show up in your audience’s Facebook Feed as an advertisement. You can also choose Instagram as an ad placement for your improved post. You can select a post that’s currently present on your Page’s timeline and boost it. The concept behind an improved post is that you produce more engagements with individuals who are currently following the brand, and those not previously engaged. This could be in the form of likes, reactions and even engaging with a link/media within the post itself. A boosted post is more likely to be shared by existing followers of a page, which then helps new audiences engage. It essentially works like virtual word of mouth and feels less artificial than basic advertising might do.
Facebook Boosted posts have one essential advantage over Facebook advertisements: complimentary audience research. Most brands boost posts after they already have audience engagement data, making it possible to boost posts that they now perform well with their audience. Thanks to Facebook’s Ad Manager, you will be able to target your audience with boosted posts in the same way that you target your ads. This can make the boosted posts feature specifically beneficial if you are producing News Feed content that attracts particular demographics.
Pros & Cons of Facebook Advertising Formats
Pros of Facebook Ads
- You can choose where your advertisement is put. In addition to Facebook and Instagram, you can also pick from the Facebook News Feed side ads, Messenger advertisements, Instagram stories, etc.
- Be goal-oriented by choosing an unbiased early on in your ad structure. This can help you align your marketing strategy with your business goals. You can choose from choices like website traffic, conversations, and lead generation.
- Get creative. Facebook advertisements consist of carousels and descriptions. It also offers a call-to-action button to inspire your audience to take action.
- Facebook ads offer you more options to recognise and reach your ideal audience. They likewise have advanced tools that allow you to create “lookalike audiences” and produce overlapping audience types.
Cons of Facebook Ads
- Facebook ads can be complex to develop and require more in-depth knowledge of your perfect audience.
- Advertisements are produced from scratch rather than boosting an existing post that’s already doing well.
- Facebook advertisements can be more expensive than posts.
Pros of Boosted Posts
- Boosted posts can be a great way to assist your content reach more people.
- They are simple to establish as you work straight from your timeline.
- Compared to other forms of advertising, they can be more budget-friendly
Cons of Boosted Posts
- These still show up as “ads” to your audience so they’ll know that you paid for the reach instead of it taking place naturally.
- You have restricted customizability when it comes to creating your ideal audience.
Choosing Facebook Ads vs. Facebook Boosted Posts
Selecting between Facebook ads and boosted posts mostly depends on your social media marketing goals. Each format tends to encourage various results. Facebook advertisements tend to have a bigger immediate effect and translate directly to campaign objectives, like lead catches, app setups, and sales. In particular campaigns, the added performance of Facebook ads might make them a much better fit for your brand. Boosted posts are likely to improve your brand’s engagement and overall brand presence.
For particular campaigns, the choice between an advertisement and a boosted post will boil down to long-term vs. short-term outcomes. On a larger level, a mix of Facebook ads and boosted posts are typically the best method to break up your Facebook social media marketing spending plan. Boosted posts will permit you to develop your brand name’s reach and fan base, while ads can assist you to translate your brand’s existence into concrete results.
These steps will help you gather likes and followers, and then turn your new followers into customers in real life. Most likely you will need a seasoned digital marketing company in Pune to run your Facebook ads or boost your posts. This is where Paid Advertising experts at Aarna Systems can help. May it be Facebook Ads or Boosted Posts, we know how to generate maximum output from your budget spent and help you achieve greater ROI from the very first campaign. Discuss your Facebook ads requirements today!
