Advertising banner blindness is the thing of the present. Well, audiences do not basically hate advertising, they hate poor and repetitive advertising. With more channels and several campaigns across numerous platforms, advertisements have actually produced more noise. As a result, people are irritated by seeing the exact same format boring ads everywhere. The saturation has come.
To break through the clutter, advertisers are now relying on more recent ad formats such as Rich Media Advertising to restore their audience’s attention. So, what is it and how is it crucial for digital advertising and overall digital marketing? Let’s get into the details right away!
What are Rich Media Ads?
According to Google, “Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content”.
It represents an effective creative opportunity, allowing campaigns to deliver far greater impact. In many cases, research has shown that rich media ads can have five times stronger CTR than standard format ads.
How are Rich Media Ads different from Standard Ad Formats?
Standard creative ads are the most common type of advertisement for a company. The standard creative advertising experience is often a static ad, usually with a headline and some other text below them. It is the simplest type of marketing that can be tracked to measure performance and conversion rates. Standard creative ads are simpler and less expensive.
Rich Media Ads can provide a more immersive experience for the viewer. They usually incorporate audio, video, animation, and interactive elements to capture consumers’ attention better than more basic advertisements. Most SEO company in Pune suggest their clients to boost their digital advertising using rich media ads. Here’s why!
Why are Rich Media Ads important for Digital Marketing?
Accelerate Customer Journey: Rich media assists nurture potential customers through your sales pipeline. Media that broadens, drifts, and changes upon user triggers, motivate customers to take actions that will lead them to future stages in the purchaser journey, and ultimately, to the point of purchase.
Boost ROI & Website Traffic: Rich media ads assist online marketers to cut through banner blindness, which is when a user automatically ignores a banner advertisement shown on a website. A leading digital marketing services in Pune is most likely to suggest these ads for the best ROI.
Mobile Compatibility: Mobile and tablet gadgets use great deals of native performance unique to them. Unlike their desktop and print equivalents, mobile advertisements are touchable. The touchscreen nature of mobile phones enables customers to move faster through the sales pipeline toward making a transaction. Therefore, creatives have more opportunities to prompt users to communicate physically with tilts, taps, swipes, shakes, and pinches.
High Interaction Rate: With functions like video, movement elements, and other engaging features, targeted consumers can engage in many methods with rich media ads. In addition, rich media banners show much greater click rates and visibility than those of basic banner advertisements.
Chance For Creativity: The seemingly limitless kinds of rich media offer marketers the creative versatility to deliver advertisements in ingenious methods. Some rich media ads are so reliable, customers do not even view them as advertisements.
Trackability: Advanced innovation enables online marketers to track the various levels of engagement and interaction with a rich media ad. You can gather participation data, information on video playback, interaction rates, dwell times, and overall better metrics.
Video Integration: Shoppable videos, 360-degree viewing, and other sophisticated video formats can be incorporated into rich media ads.
Rich Media Ad Formats You Should Know!
Here is a take a look at some of the most popular rich media ad formats.
- Rich Media Banner Ads
Running across the top of the web page, banner advertisements are the most extensively utilized canvas. They’re likewise highly noticeable because of their above-the-fold nature. For many years, the banner advertisement was static and provided extremely little in terms of interactivity, however, not any longer. Now, banner ads support video, motion elements, and other HTML5-based ad units. A banner advertisement is precisely what it seems like- a rectangular digital advertisement that mimics a banner. It has a set size and position on a web page or in a mobile app.
- Rich Media Interstitial Ads
These advertisements are full-screen, interactive ads that are generally put in between basic interactions in the user experience of a website, app, or video game. For instance, browsing in between two articles on a news media website or transitioning in between levels in a game can require one of these ads. Interstitial advertisements on web pages can either move with content or preserve a locked position as a user scrolls.
- Rich Media Expandable Banner Ads
As the name suggests, the multi-directional ads broaden instantly when a user connects with them, either by hovering, clicking, or tapping.
Unlike a standard banner ad, an expandable one extends over another page or app content beyond its original dimensions. Expandable banner ads can broaden in any instructions, shape, or with fading effects. Since users need to stay on a page to see the banner completely come to life, this type of advertisement normally sees the highest dwell time.
- Rich Media Pushdown Ads
Comparable to expandable ads, these ads lower the content of websites once user-based triggers happen.
- Rich Media Slider Ads
Slider ads typically present users with a revolving slideshow of your finest imagery coupled with a contextual call-to-action.
- Gamified Ads
With fun at its core, gamified advertisements or ‘mini video games’ can display aspects of a brand name through available gameplay. Several brand names have actually begun using gamification aspects in their advertisements. While many marketers and CEOs still have their doubts and hesitancy to use games in marketing, gamification is really removing due to advanced abundant media kinds.
- 3D Display Ads
As customers, there’s nothing even worse than opening a bundle and the product does not fulfil your expectations. Increasingly more companies are investing in creative 3D possessions to bring more depth to their products. With 3D display screen advertisements, customers have the ability to zoom in and out, turn an image, and play an animation to see more products come to life.
Use Rich Media Ads for Success!
Today, it is more difficult to catch consumers’ attention. For that reason, utilizing interactive rich media formats is an ideal alternative. You need to utilize the new technologies and trends to stand out amongst your competitors. You will need to allocate resources and time to create them, however, there is no doubt it will be worth it.
Wondering how to start? Aarna Systems, the best digital marketing company in Pune, can help you with online rich media advertising campaigns on leading platforms. We have a unique advertising team to ensure your ads stand out. Let’s make something creative with us!
