Running successful ads on Facebook for your ecommerce business requires a professional touch. The majority of ecommerce stores forget to consider how and why they wish to run Facebook ads in the first place. A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives. In addition, it must explore numerous campaign types so that you are following and reaching possible shoppers and customers at various touchpoints from the beginning to the end of your customer’s journey.
In general, Facebook ads and promotions are a huge part of ecommerce social media and PPC campaign success. The ideal ecommerce marketing method ought to consist of cold traffic and retargeting campaigns. In the past year alone, Facebook ads have altered a lot. This guide comes from the ecommerce experts team at the best digital marketing company in Pune, India, includes the latest strategies and methods working for ecommerce brands today. Let’s dive into the details.
1). Sett up the Facebook Pixel
The first thing you need to do is set up the Facebook Pixel. The Pixel is just an HTML tag you put on your shop’s website. In a nutshell, the Pixel will capture the Facebook profiles of individuals who are visiting your shop.
This is how you will have the ability to run advertisements to individuals on Facebook who have visited your store prior to and even based on whether they completed action or not (for example, included a product to the cart however didn’t purchase).
2) Set up Conversions API
Facebook Conversions API is another crucial enabler of accurate tracking. By tracking data straight from your website’s server, it puts out the fires pointed out above (modifications to attribution window, privacy regulations, and so on). With both Conversions API and Pixel established, you’ll have precise info on both ends. Most ecommerce platforms like Shopify or WooCommerce already have partner combinations with Facebook. Therefore, it’s fairly easy to set it up and get going with data collection that matters for your ecommerce business.
3) Audiences to test
The first weapon in your bag of techniques in regards to Facebook projects is optimizing Custom and Lookalike Audiences to strategically bring in more buyers. However, it is very important to sector your audience first.
Types of audiences
- After the Facebook Pixel has actually gathered enough information (around 30 days worth depending upon just how much traffic you get), you’ll be able to build audiences using the information the Pixel has actually gathered. These audiences are called “website customized audiences.” These are the people who visited your website, viewed an item page, added an item to the cart, and buyers.
- Another valuable type of custom-made audience you will often utilize is called “custom-made audiences from a customer list.” You can submit a spreadsheet (a. CSV file) to the Facebook Ads Manager with your customer names, email, and phone number (if you gather it) and Facebook will try to match your customer data to Facebook profiles to create an audience for you. This is an excellent tool if you just recently installed the Facebook Pixel and you desire a larger audience size.
- Depending on your audience size and how much budget for advertisements you have, you might want to check out lookalike audiences. You can develop an audience, say an audience of customers through pixel events or a list upload, and inform Facebook that you want more users like these. Facebook then uses an algorithm to find commonness in the users because the audience to find comparable individuals you can run advertisements to. These are called lookalike audiences and it’s one of the most powerful features of Facebook advertisements.
- The 4th type of common kind of audience is what Facebook calls “saved audiences.” Saved audiences are audiences built utilizing basic Facebook data like demographics, interests, individuals who follow your page, and so on. This is another terrific method to develop large audiences who might have an interest in your band. You can use Facebook Audience Insights to figure out the ideal interests and demographics to utilize for your business.
Facebook Custom and Lookalike Audiences are vital in guaranteeing your ecommerce Facebook advertising strategies are performing well and reaching targeted brand-new possible customer sectors. Enhancing these audiences will guarantee you can better attract more possible buyers who are actively looking for what you are offering.
4) The ideal ecommerce advertisements goal
Choosing the ideal goal for your ecommerce ads is crucial for your business. Let us take a look at a couple of goals one can pick for running these Facebook Ads for ecommerce.
- Catalogue Sales
This goal is the best way to retarget consumers who did not convert. The Catalog Sales objective enables you to advertise your item sets or catalogues on Facebook. Furthermore, it allows you to choose either a specific item category of products or pick all the items listed on your website. You can further choose to showcase the name, price, discount rate quantity, short description, etc by selecting vibrant item sets.
- Conversion
Apart from having vibrant product advertisements, with the Conversion goal, one can choose to display a few of your business’s best sellers in your E-commerce Ads. Comparable to other conversion advertisements, now you can select to consist of plain item images as carousels, single images, and so on.
The advertising funnel phases to thinking about
Top of the funnel (ToF) – people who don’t know your brand name or explicitly revealed a need for your product, likewise referred to as cold audiences. The ToF advertisements might demonstrate an option to a pain point or some general appeal that will make your advertisements scroll-stopping.
Middle of the funnel (MoF) – people who are familiar with your brand name and what your item does, however, haven’t bought before or extremely just recently, likewise referred to as warm audiences. These advertisements assist see a product or shop holistically, addressing pain points, offering advantages, utilizing testimonials to press them straight off the edge and get them to buy.
Bottom of the funnel (BoF) – people who are ready to purchase an item like yours and might have purchased an item from you recently, also described as hot audiences. It will be the stage where you get them to transform. These customers are hot. They have been presented and rubbed into who and what your item is. Call them out, they left something in their cart! Return! You need this! Desperate times require desperate procedures.
Here’s how ecommerce marketing experts recommend prioritizing the audiences you check based on expected return-on-ad-spend (ROAS) and the kind of advertisements you should target them with.
- Retarget previous purchasers- BoF
- Retarget cart abandoners- BoF
- Retarget product page viewers- BoF
- Retarget blog/content audiences- MoF
- Lookalike audience from buyers- ToF
- Interest in the item classification- ToF
5) The best Facebook ads for ecommerce
After getting your audiences right, ad creatives are the single most important thing to solve when running Facebook advertisements for ecommerce businesses. How do you solve it? Constantly test new ideas. Here’s what’s working.
- Dynamic Product Ads (DPA)
Dynamic item advertisements are particularly useful for online shops with several items. If you got it, reveal it off. That’s since instead of manually creating an advertisement, you can upload a whole product brochure into your advertisements supervisor. The feed pulls based on what a customer has just looked at and will target them with this (normally) warm ad. Facebook will then make use of information to pick items best matched for your target market. These are excellent total evergreen advertisements. Meaning they perform well and outlast most advertisements. The very best is that you can make catalogue sets based on customer information. These catalogue sets can be exceptionally beneficial when utilized with extremely specific copy and targeting.
- Collection Ads
When it comes to Facebook advertisements for ecommerce, Facebook collection ads are important. They are so beneficial that we have a whole post devoted to just how essential they are. Collection ads can be effective when used in conjunction with Lookalike Audiences and Facebook retargeting. Due to the template’s ambivalence, most online services use this format (realty, services, subscription-based). Nevertheless, online shops can benefit one of the most. If you are a garments store, you can easily market your entire collection using these ads. If you have a single-product online store, you can combine video and images to show it in use. These advertisements do wonders for a warm audience, developing an immersive touchpoint that turns them into purchasers.
- Carousel advertisements
The other type of ads we’re seeing be really effective in 2021 are carousel advertisements. Similar to DPAs, which can likewise be a carousel-style advertisement, carousel ads can be customized so you can nail the messaging for specific audiences and products. When making a carousel advertisement, you have complete control over each image (or video) and all the advertisement copies. This lets you get truly imaginative to capture individuals’ attention as they scroll through their news feeds. It typically utilizes visual hints to encourage Facebook users to swipe through the carousel by continuing from one image to the next. Not only are these efficient at getting Facebook users to engage, however it does likewise count as an ad engagement, enhancing your advertisement’s engagement score. And higher engagement ratings result in lower ad expenses since it tells Facebook their users are enjoying your ad.
- Video Ads
There is no doubt that Facebook video ads can be highly reliable. Hubspot found that their video got 20% more clicks than the image. In fact, AdEspresso states that when it comes to video content, Facebook’s user engagement is highest which Facebook video content drives more natural traffic. The key to producing good video projects to contribute to your Facebook ads for an ecommerce list is creating video content that both interests your target market and has a social component. This does not indicate you need to hire specialists for every video you produce; there are low-budget mobile phone videos that are producing countless views on social media.
What is more crucial here is optimizing and scaling a Facebook video campaign to bring in more sales.
And the list goes on for the ecommerce facebook ads formats …
Conclusion
Facebook ads are an incredible tool for ecommerce companies when done right. As soon as you set up the pixel, understand the very best audiences to target, and make the best ads for those audiences, it’s a match made in heaven. Include automation on top of that and you’ll be well on your method to scaling lucrative Facebook advertising campaigns. All these sounds made complex? We get it. Hiring Aarna System, the best ecommerce marketing agency in India will help you improve your ecommerce growth through Facebook advertising, just the method you’ve ever desired it to be. Do not hesitate to get in touch and leave your ecommerce business’ digital advertising and marketing on us.
