The global pandemic ‘Coronavirus’ has put our lives on a halt. Millions of people are suffering from COVID-19. Unfortunately, the count is increasing every day. People’s safety and hygiene is the topmost concern for authorities. While nations are on lockdown, businesses are about to face financial consequences. Currently, people are not much engaged in products/services other than basic necessities. There is a major shift in customer’s buying behaviour. Though it is temporary, this is going to bring a huge wave of revolution in the market. So, it is a perfect time for every small business to prove their metal. Arm your business with the best of the marketing strategies which digital marketing can offer for your business to crush your competition.
Digital Marketing strategies to fight COVID-19 Coronavirus Lockdowns
People often say ‘out of sight is out of mind’. There are high chances by the time you come back to action your target audience might forget you. Well, adversities create opportunities, so while in quarantine, your only marketing strategy must be a super smart and highly targeted digital marketing strategy. You cannot meet your customers and your customers cannot meet you. But even with maintaining this distance, you can reach your potential customers online, this is where they are right now. Is your brand creating an impact on your customers? Going digital is the best strategy to keep your business rocking during physical absence.
Now, you must be thinking- How do I start?
Here are some digital marketing strategies that will work for you right now.
Stay active on Digital Media
The digital world is dynamic. Nowadays, People are very active online. It is time to update your digital marketing strategies. All business types can go digital to engage customers. You can achieve your business goals once you hit the right chord of your target customers. Do it by email marketing, SEO, blogs, newsletters, social media, apps & more. Keep them engaged, keep your business in their top of the mind recall.
Everyone talks about the key strategy like SEO, Social Media, PPC, yes that is completely true, but there is a small and the most crucial part of the whole digital marketing strategy sphere that is left out is Content Marketing. So we will first build a detailed understanding of content marketing and how it is gelled in every part of the digital marketing strategy.
Content Marketing
Content strategy is the management of all the media content that you create, whether textual, visual, downloadable or a smart combination of it. It is simply the part of the larger digital marketing plan that displays you and your brand’s expertise in the field.
As your competitors are likely to have a similar offering as yours, this means your potential customers have to know, why you are better and they must be your customers. Them most important thing you must always have to the core is that “the Customer is never loyal to a brand, they are loyal to their need in that moment”. So this is where content comes in. You have to be present in every digital space where your potential customers are present and make a strong brand statement that should compel the customer to and prove why you’re worth listening to. Always follow this for content marketing planning as first, The type of content formats you need to focus on. Second, the channels where it’ll be published. Third, how you’ll manage creation and publication.
Work on SEO
Businesses need to strengthen their SEO (Search Engine Optimization) during this lockdown period. Find out what people are searching online, what words they are using, what type of answers they fetch. Brainstorm ways to align your marketing with the trends & requirements. Since the markets are not functional as of now, Local SEO can be the gamechanger for your business. Adopt strategies to build your online visibility in local search results. Suppose you are a video game gadget vendor. Since people are at home, they want to engage in some thrilling activities. This is your time to tap the market. An optimized local SEO website brings relevant traffic to the business. It also increases footfalls. So, it’s like sowing seeds for fruitful results after this quarantine ends. SEO sometimes can be slightly overwhelming and difficult to tackle, as its a very dynamic field and we never know what and when a new Google algorithm is coming up, so just to save time and focus specifically on your core business strength, you can find the best SEO company in Pune and just make them understand your business and get found in the first place wherever a potential customer is finding you, it has become instinctive response as, when we need anything, the primary response is to Google it, so be found and grow the business organically, which means completely for free.
Go Social
The world is suggesting social distancing and we are saying you to go social, sounds weird right? Well, we are talking about keeping your social media business pages active. If you don’t have one, it’s still 2020. You are late but not too late to let it go. Everyone is spending time on social media. No matter what is your business type, social media nurtures all with wide arms open. You can keep your followers informed, entertained and engaged online. with exciting content and mind-blowing offers. Your target audience has all the attention on social media. It’s up to you how you steal the limelight from your competitors in the digital world and market, lately.
Invest in PPC & Leads Generation
Coronavirus has brought a cart full of market opportunities for some businesses. For instance, medical accessories vendors are making huge sales from sanitizer & facemask. They are reaching their audience through PPC to develop brand awareness & higher profits. But, the travel industry PPC statistics have fallen down. It is a good idea to invest in PPC but you need to understand your market scenario first. It would be a smart move to invest in PPC Marketing during Coronavirus Lockdown.
Use Email Marketing with care!
Starting your email without talking about COVID-19 is a big NO. You need to be careful & considerate about people affected by this pandemic. Email marketing right now is about standing together as a community rather than finding diamonds in the coal mine. Avoid sending emails to your existing and target customers to sell your brand. For instance, a party decorator sends discount offers on booking. His effort will go wrong at this moment. If your intention is to build brand credibility and goodwill, go ahead!
Conclusion
Digital Marketing is proving it’s worth in the COVID-19 crisis. Businesses that work on digital marketing strategies are likely to sail through this storm. For small business owners, digital marketing is a win-win deal right now. If your brand is in demand due to pandemic, seize the opportunity through effective SEO, PPC, and SMM. If your sales got affected, you can still work on your digital strategies. Improvise digital presence to give your business a pump post coronavirus lockdown. Use a smart combination of these marketing strategies to add value to your business.
Aarna Systems believe in creating digital masterpieces. We are one of the most trusted digital marketing company in Pune with more than 500+ clients worldwide. Our experts know all the W’s & H’s of the digital world. Being a full-service agency, our clientele includes brands from all major business sectors. We are working for our clients during these unprecedented times of global crisis. We recommend you maintain social distance. Utilize this time to transform your business online. In case, you need digital help, we are here for you & your business!
