We hear a lot of buzz regarding the rising market of mobile application development. Especially, after demonetization, businesses and even Indian Government has introduced many mobile apps to support Digital India concept. Regardless of the company’s size or industry, mobile apps are now an integral part of every business. Today, more and more SMEs are getting the best value on their investment in mobile app development.
Following are some of the most valuable elements to include in mobile apps:
| Elements | Purpose |
| Push notifications | Allow your businesses to keep close contact with news, updates, deals, etc. |
| Personalization | Personalize the interaction with the help of location alerts, easy-to-access payment systems, convenience, etc. |
| Customer loyalty features | Provide rewards to customers who are devoted to the business. |
| Social networking | Direct customers to other platforms associated with the company. |
Following 5 reasons will help to decide whether to invest in a mobile application development or to stay with a mobile-friendly website.
1. Be visible to customers 24×7
Studies show that average Indian spend more than 5 hours a day on their mobile devices. People also search for new apps that will ease the work for them. In such scenario, being visible to the audience 24×7 can still be an advantage to your business.
2. Effective Direct Marketing Channel
Mobile application development serves many functions. For instance, people use mobile applications for general information, bookings, user profiles, messages, news feeds, etc. This gives you a chance to pitch promotional offers through the app. Push notification, especially, give you the best chance for a direct interaction.
3. Showcasing your business Effectively
Mobile Applications have become a useful trend to remind users about your business, products, and services. This allows the users using your business app to have an instant access to your products and services. This also works the best to provide the best user experience to your mobile audience.
As we mentioned in our previous blog – ‘Is Your Web Design Hurting Your Conversions?’, a poor user experience always indicates poor brand.
4. Boost Mobile Traffic
Partnering with other similar businesses can help you boost the mobile traffic. Make a list and form a mobile ad exchange program with other similar local businesses. This results in a win-win situation for all businesses involved that leads to mutual benefits and increased profits.
5. Provide Value to Your Customers
Mobile application gives you the best chance to beat your competition. You can stay one step ahead of your competition by taking the loyalty program online. Delight your customers by allowing them to collect their rewards via your mobile app.
So, reading the above reasons to have a mobile app for your business we can conclude that you only need one if you don’t want to fall behind the competition. Take a note that mobile phones are now the primary medium for all types of communications.
We, at Aarna Systems, have helped our clients with mobile application development for both android and iOS. We have a dedicated team of designers and developers for Android and iOS to maintain the best user experience throughout the app. If you want to access your business at your fingertips, we will help you to get there.
