There are a lot of SEO stats and facts out there that you require to upgrade to make it easier for you to flourish in the digital marketing industry. For lots of newbies, SEO holds lots of secrets, however, even expert professionals need to be continuously stay updated on what is happening worldwide in digital marketing. Various changes occur every day in the Search Engine Optimization market. Some SEO professionals stay tuned with the current upgrade about any enhancement in the algorithm to know about all these things all the time. Here are a few of the most interesting fun facts about SEO that will help you enhance your SEO strategy for online marketing.
75% of SEO is off-page and 25% is on-page
There are two key elements to improving your SEO: bringing in links and making your content appropriate for the keyword people are looking for. These elements are called off-page (on someone else’s website) and on-page (your website).
It’s essential to first make your content relevant by including the keywords you are intending to rank for in key places on your page. This method however just takes you so far. Secondly, you wish to develop content others want to connect to. Online search engines view these links as “votes” informing the online search engine that your website is an important one for people searching for an answer.
Page Titles and Design are essential On-page elements
Not having an effective page title is the greatest mistake most sites make. As one of the most powerful on-page SEO aspects, it is important to have a targeted page title after the relevant content. Website Design is another essential element as it provides the impression of your audience visiting your page. As numerous web design functions and practices affect how you publish content on your website, this also helps your SEO strategy, which in turn influences how online search engine spiders crawl and index your website. To ensure the very best web design practices, you must collaborate with a web design company in India.
The top 5 results get 75% of the clicks
As you construct your gum wall, it’s unsatisfactory to be among the numerous. You need to be one of the very best. In the online search engine world, the leading 5 results get 75.7% of the clicks, so focus your efforts on a few valuable keywords and build content around those terms. Do not spread yourself too thin or you’ll find yourself the jack of all trades and master of none.
Meta Descriptions under 155 characters increase click-through rates
The meta description is the quick preview that shows up beneath a link on a search engine. This offers readers an idea of what’s coming if they click. Thus, an appealing meta description will increase clicks even though it does not affect your rank in the search engine result. Make your meta descriptions special on each page. This will attract clicks depending on each searcher’s interests.
Identifying objects in images
Within images, Google’s algorithms can now differentiate things and kinds. Although this AI-driven technology is still being polished, the concept is to provide customers with more accurate SERPs and fewer false positives. As a result, having appropriate and visually special graphics on your website will turn into one of the most important SEO tips. Nevertheless, alt-text descriptions are still essential and, like page titles, should include significant content rather than keyword stuffing.
Merely 20% of the top 10 sites on the web are content-driven
Though SEO is primarily driven by content marketing, it may amaze you to find that a few of the most popular sites globally are not content-based. They are practical (oftentimes, ecommerce). Consider, for instance, Amazon and eBay, 2 extremely popular shopping channels that consistently rank highly. The two significant exceptions to this are Wikipedia and YouTube.
HTTPS sites may rank higher
The Chrome internet browser, which has a 45% market share, now shows a caution icon when a website is not protected. It does appear that the page one search results page are starting to prioritise HTTPS sites. For the long term, it’s an excellent method to switching to HTTPS/SSL for SEO and obviously, security.
Almost half of all Google searches are local
Whether your business is big or little, you need to optimise your site for local search. Make certain you list your company on Google My Business and other online local directories. A mobile-friendly website is vital, particularly for retail, where 1 in 3 mobile searches are followed by an immediate shop see.
These facts about SEO are just the start
If you weren’t convinced of new updates of SEO before this short article, you need to be now. Users are becoming ever-more demanding about what details they desire, how quickly they want them, and how they wish to get that details.
Innovation advances, combined with Google’s market dominance, implies you can’t neglect the truths about SEO if you want to push your company forward.
Looking for SEO assistance? Our SEO team is here to support your service and get the presence on Google you need for your company. Contact Aarna Systems, the best SEO company in Pune, India today for a complimentary consultation about how we can help your service with your SEO needs.
